With nearly 6 billion phone subscribers across the globe, app stores are continuously going through the phase of evolution. The rapidly expanding Internet of Things (IoT) industry aims at seamlessly connecting multiple devices to the Internet. This paradigm shift towards Internet of Things and Mobile applications is opening up different avenues for companies to connect with its target audience and getting services from leading mobile app development companies in the around the world.
The topic today is mobile, cloud, Internet of Things (IoT) and more. According to Statista, as of “March 2017 there were some 2.8 million apps in Google Play alone, 200 thousand more than in December of the preceding year. The Apple Store, on the other hand, had gone from 800 apps the month of its launch in July 2008 to 2.2 million in January 2017.” It goes without saying that App Stores will be expected to meet the demand for the number, quality and range of apps that their customers need.
Smartphones and tablets are the most preferred device for users nowadays: be it customers, stakeholders, employees, or business associates. Mobile devices are now taking over time spent on computers/desktops and laptops. At the inception of mobile revolution, the strategy was all about having effective mobile websites. But even at the early stages many organizations found that people find the native app experience as more engaging compared to mobile app.
Enterprise Apps Improve Business Processes and Increase Worker Productivity
Enterprise mobility is becoming a new norm for competitive business. Enterprise mobility results in increased sales and reduced operational expenses. Mobile developers and business strategists need to ensure that business goals align with the mobile app in order to maximize that app’s utility. Analytics is a key part of the mobile software development life cycle and continues to have benefits throughout the life of the relevant app.
Gives more value to the customers
Mobile apps are all about user engagement and satisfaction. It is all about keeping lines of communication with your target audience open. In today’s highly competitive world, being accessible is the key to success. If you are looking to increase the interaction of your customers with your business, you should provide a level of value to the customers so that they don’t go anywhere else. The best thing about the mobile channel is that it gives companies the potential to engage with prospective clients in real-time based on location, user demographics and preferences.
Taking Brand Value to the Next Level
Mobile apps are the best tools to enhance the visibility of your brand among Millennials, Generation X as well as Boomers. The awareness and name of your brand reaches a new level with a mobile app. It gives you a levy in this highly competitive world. With right features, design, and performance, your mobile app can do wonders in increasing your brand awareness. Whether it is about audio & video, news feeds or instant messaging chat, your mobile app is a direct channel that provides the user with all the information.
If you are looking to develop a mobile app for your business growth, Get in touch with one of top mobile app development company for the better business outcome.