It might be intimidating that you are starting to write the content with a blank page. Waiting until the end of your content is displayed to show your idea for the content. If you see a blank page and don't know what content you want to write, then, you might often have to wait too long to get started. Each creator must have a list of ideas that he/she can download as needed. For content creators, idealists and content calendars can make wonders.
Now, you should use the brainstorming session as well. The brainstorming session has the ability to hit a dead-end, but it has some difficulty to get the start. There are a lot of data available in the market. This can be very large, but it is also very valuable for analysis and even for the appearance of content ideas. Here, in this article, you will come to know how to use data to generate content ideas. After doing this you can easily generate content ideas by utilizing various kinds of data which is ideal for your business.
How to use data to generate content ideas?
We have listed some of the easy tips that you can apply for using the data to generate the content ideas that you can apply the next time.
Tip 1# Do a content audit of your own site
This task can take a long time depending on the quantity of the content of your website. However, that is very valuable, especially if you update it when you add new content to your website. By reviewing the content of your own website, you can review what you have and compare each item with the buyer's employees with the stages of the buyer and your business goals.
You can now determine the overall theme for each item that is treated, the person targeted, and which stage best fits the buyer's trip. Once you understand what you have and it will help you in a much more convincing way to achieve require traffic. Take a look at the section below:
- Identify topics you are missing
After analyzing the content on your site, you can recognize the gaps in the content. This is a topic that your company needs to have content that they are not currently working on. When you look for these gaps you can make lots of useful ideas for content that not only matches your editorial calendar but also benefits for your company.
- Look for outdated posts
Once you click Publish, your content will continue to work for you. Inappropriate or older posts will provide a useful place on your site for content deemed useless by someone visiting your site. By finding this older publication and refreshing it with the quick updates or full reviews. Make sure that all content on your site is current, relevant and continuous.
- Check for competing or duplicate posts
You need to check the duplicate or competing posts. If you have a lot of posts on the same topic, then you need to take the time to analyze them and examine merging them in a bigger and more important manual on the topic. This is the best way to delete your content and provide useful resources for users.
Tips 2 # Start with Google Analytics and Google Search Console
If you have an inappropriate idea, then you can go to Google Search Console and Google Analytics to get ideas about your site. Moreover, you can also see the most effective and lowest performing sheets on your website. The most effective pages will give you insight into which topics are best for people. If you know the topic that fits your audience, then you can easily recognize the similar content ideas that can help you to find more data and give additional content for the topic.
Low-performance sites give you ideas about inappropriate topics or certain posts that need to be rewritten, expanded, or updated. In poorly posted posts or pages, sometimes there are relevant topics that are too short to answer obsolete questions or information. Refreshing, rewriting, or expanding can improve the performance of this post.
Tips 3 # Expand with keyword research tools
If you have a major concern about the topics, then a keyword research tool can help you to generate the content idea. There are many choices, so don't hesitate to use the various tools such as SEMrush, UberSuggest, Soovle, KeywordTool.io, Google Keyword Planner and HubSpot Content Strategy.
Tip 4 # Try out idea generation tools
If you want to familiarize yourself with a number of keywords and topics, then you need to try out idea generation tool. With the help of this tool, you can easily generate the ideas to classify more particular ideas, or simply create your creative layer with the real formula. Here are some tools for generating ideas in the content creation toolkit:
- HubSpot’s Blog Topic Generator
- Inbound Now Blog Title Generator
- Answer the Public.
- Portent’s Content Idea Generator
- Tweak Your Biz Title Generator.
Tip 5 # Let’s Check What’s Popular
An alternative excellent tip to create content ideas is to see the content that is presently famous in your business. Here are some tools and resources that you can try:
With the help of the Buzzsumo, you can not only take ideas for content but also see how popular some topics are with students. This will also help you to see who released this information, feedback that refers to certain parts of the content, and the most popular content for the topic. You can even extract data about the free version, but to get a comprehensive picture and all valuable metrics, you should invest in the Pro version.
- Google News
Google News is one of another useful tool for checking trends. Just displaying the latest titles can lead to ideas related to content. Google News allows you to review the most important stories and categories.
Tip 6 # Use search engines to your advantage
An alternative way is the search engine. With the help of the search engine, you can use the data to generate the content ideas. Search engines are about getting the most important results for a topic. So you have to use them to explore your topic and develop ideas. Here are some things to look for and use:
- Check out the title tags
To find the best results, including advertisements, you need to take some moment to search for topics. When observing, remember that this is not only about what is there, but what is not there. Think about subtopics or uncommon data that seem to disappear from results associated with your keyword or topic. This not only gives you the idea of which search engine is best for this topic but also gives you some new ideas or views that you can avail for a special article.
- Look outside of Google
Although Google is the search engine with the largest market share. However, it is surely not only the search engine that is accessible to you. You can even try another search engine such as DuckDuckGo, Yahoo!, Bing, and others. Besides, different searchable stages can also be used. These are just some places besides Google where you can create the content ideas: Quora, SlideShare, YouTube, Advanced Twitter Search, Amazon, etc.
Tip 7 # Identify opportunities through competitor research
For the information, the alternative useful source is your competitors. You are already in your industry and aim for the same audience. Look at what they wrote and share to find out what sounds best to your audience.
Then look for angles, perspectives, perspectives, or topics that have not been discussed. Moreover, you can also review your competitors' content to identify topics and identify gaps where you can give more data or better solutions.
Now you have a basic idea about how to use data to generate content ideas. Creating content requires a lot of mental energy and sometimes it's hard to find ideas. With the help of this list of resources and tips, you can easily generate content ideas by using the various kinds of data. We hope this article is very helpful for you.