How to rank an eCommerce store in the SERPs?Jas Saran
It requires a lot of effort to promote your business online. You have to optimize the website properly so that the search engines can easily find you out. This is something very crucial. And when it comes to optimizing an eCommerce store, the importance of the task gets intensified as here you need to optimize the products along with the landing pages.
Therefore, you have to pay a lot of attention while optimizing your eCommerce site. To make the task easier, check out these latest trends of SEO for online stores.
Use Lengthy Contents
It is common with most of the eCommerce sites to have brief content, a title, a description, some snaps and few customer reviews. But the demand of the users suggests that the contents on the product page should be lengthy, providing enough information. The content should have long-tail and conversational phrases.
Share Details of Products
When it comes to sharing information associated with products, social media plays a very important role. If you are an eCommerce site owner, you can definitely get positive ROI from social media marketing. The social media sites are swelling gradually as more and more users are signing up for Facebook, Instagram, Twitter etc and they are major sources for attracting younger generation.
You can generate more traffic and secondary ranking signals with social sharing during the check out process. Thus, try and influence your users to share products, reviews and details if a new product arrives.
Add Video Contents
With the advancement of the mobile devices, WiFi and networks, users are more interested to view video contents. They are definitely one of the most effective ways to engage visitors. Apart from this, they have more potential to become viral than any other type of content. With the inclusion of the video contents on your product pages and blog posts, you are a step ahead of your competitors.
It has been clarified by Google’s Mobilegeddon update that mobile optimization is required to stand out in the search world. It is meant for providing functionality experience to the mobile users. The optimization also includes app optimization that is greatly favored by Google.
Voice Search and Digital Assistants
When introduced, digital assistants didn’t get much attention as they failed to recognize the voices properly. But now, we have improved versions and more and more people are using voice search. The major tech companies also have their own digital assistants.