Doing frequent SEO is good practice but not all the SEO is good. Some of the optimization methods give good result after a long time whereas some of the methods for SEO is faster but that can result in a worse situation for your site. A search engine like Google is master in measuring the effects on your site optimized for SEO through many search ranking algorithms. These ranking algorithms undergo many changes by Google. Some are just small while other are major that shake up the complete SERP.
Just imagine, if you get a way to find the updates impact your organic traffic, and in what way?
Yes, to your Surprise there is a way to find so, with a tool called Rank Tracker. It provides Unmatched keyword research & analysis for your site. If your site statistics depicts a sudden drop down in traffic that means you are doing too much of something or not enough this can be best judge by various google algorithms. This blog will help you make aware with different sought of algorithms importance & related penalties rolled out for your website traffic.
Let’s check out four Google algorithms that keep track of your website & updates itself all the time.
1. Google Panda
As launched on February 24, 2011, evaluates website on bases of plagiarized, Duplicate or thin content. Its important aspect is to check how good you are with on-page optimization including keyword stuffing and user-generated spam.
How does it work?
Panda gives a “quality score” to your web pages and this score is used for ranking in google. In January 2016 Panda officially become the incorporated part into the core Google algorithm. It allows running regular site checks for content duplication, Unhelpful, untrustworthy content, thin content, Low-quality content, Article spinning, and keyword stuffing. These algorithms are run through crawler, like SEO Power Suite’s Website Auditor.
If your site has a negative result than your main target should improve your content’s quality. Try to use original images & valid user reviews for product description especially for e-commerce site where you cannot afford to have 100 percent unique content. Remove all the pages that hamper your algorithms & offend users.
2. Google Penguin
Launched on April 24, 2012, it helps in evaluating spammy or irrelevant links and links with over-optimized anchor text.
How does it work?
This second algorithm has a lot in common with Panda, but it works basically for their link profiles. Unlike Google’s manual method for unnatural linking, Google Penguin automatically grip on your site when unnatural backlinks are no longer a factor. All the links which seem manipulative, Penguin put down their ranking.
What set off the Penguin?
Many factors trigger the penguin-like buying links that pass PageRank in exchange for money or products. Same text everywhere for backlinks will affect the quality of your link profile. Also, if the link has low quality or irrelevant text than such backlink will set penguin off. It also watched over unnatural use of keywords.
How to recover?
Once you find the rotten apple in your bucket takes it out by any means. Try to remove them manually or take help of a person who is an expert in managing the linking domain’s content. If you fail in both the cases try the Google Disavow tool. Reduce the keyword amount in content until it looks natural throughout. Scan your site with WebCEO’s tool to check the backlinks quality & keyword percentage in content.
3. Google Pigeon
It is for the Local SEO ranking factor launched on July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia). Google uses them in two separate search algorithms one for traditional web search other for local search. Through this algorithm, a website is estimated by its corresponding business location & distance from the user. Earlier google was having 7-packs but now it's shortened to 3-packs which is the priority to complete.
You can power your ranking positions to help your site appear higher in the search by following: -
- Make a mobile-optimized site.
- Create high-quality content according to your niche.
- Add keywords that include your location.
- Start Link building from reputable sources.
How to adjust:
A good way to start is to invest effort into on- and off-page SEO. Start with running an on-page analysis with Website Auditor and Use text, images, and videos in your content that are associated with your location. Go for off-page SEO with getting listed in relevant business directories, use NAP (name, address, phone number) citations in those listings and Google My Business. Ask for positive reviews & testimonials from customers.
4. Google Hummingbird
Hummingbird helps to improve search itself & aimed for better interpret search queries. It gives results that match the user intent behind a query. While keywords continue to be important, Hummingbird builds the algorithm that returns web pages returning the most qualified for the task. Even if the exact word doesn’t match the query it still ranks page for a query. This can be done by latent semantic indexing, natural language processing, co-occurring terms & synonyms. Wikipedia is a good example of a semantic search site optimized as its rich with information, its articles almost always satisfy user intent.
How to meet its level?
The important practice is to know exactly what a user wants to find. Especially the query that is in the form of a question try to add content as answers and give to the point details, synonyms, and contextually related words. Research is the key before you write anything about, possess all the necessary vocabulary and their means to use it correctly in your content. Use semantic search-friendly keywords and phrases and you can get it from the blogs, forums, Q&A platforms, social media, and Wikipedia.
No doubt you’ve now read about the quite judges who made it possible: Panda, Penguin, and Pigeon, to name to review your website. It’s not being just knowing these algorithms but staying update with latest SEO Algorithms as Google updates may affect your rankings. Be watchful and check your site often or either plan for our expert SEO advice giving many advanced ways to rank your website on the first page. We help you channelize successful campaigns with our latest SEO services in Jalandhar that not only increase the number of visitors of your sites but also ensure conversions.
Want to make your startup journey smooth? YS Education brings a comprehensive Funding and Startup Course. Learn from India's top investors and entrepreneurs. Click here to know more.