Today Instagram is a massive resource to promote business, build relationship with your audience.
Here is a quick overview of Instagram’s growing audience.
No wonder, all the big business and brands are investing on Instagram.
Running successful campaign Instagram needs both abundant resources and inspiration. The content needs to be appealing and targeted, the photos must be spectacular. On top of that, you also need to know which posts are performing well and which are not.
Today, we will share the best of online resources and the websites which will help business and brands to perform all the tasks without any hassle and run their marketing campaigns.
Here we go-
Best of Instagram accounts are driven by amazing photos.
Here is a snap from Airbnb’s Instagram account-
Apple Instagram account has also some cool photos-
Google is also known for their beautiful photos on Instagram account-
If you are determined to run your Instagram marketing to give your brand and business a push, you must have awesome photos on your Instagram.
Question is where will you get photos? In your initial days, you might not have the budget to hire a professional photographer or a graphic designer to supply all you images.
We have a solution.
You can take photos from Unspalsh. It’s one of the best stock photo gallery of the earth.
You can literally search anything here and get the photos that you want to use for your business. With a huge library of photos and thousands more being added each day, chances are the Unsplash has got a photo for you. As the images are free from copyright, you don’t need to fear of violating any rule.
Content is the king.
When it comes to Instagram, you need to have a solid content strategy. Understanding of your business, what’s going around the world, what are the current trends and what content your target audience is consuming- you need fair idea and information on everything.
We have listed down few websites which will help you here-
1) Google Trends:
This is a goldmine for any content research. It shows the topic which are mostly searched on Google.
It shows what the world is searching for-
It gives tons of data on trending topics-
On top of that, you will have option to filter out data to get the information that you need-
Google trend is a very inspirational source for content creation. But you need more and more ideas to publish great content on your Instagram account.
Dive deep into Medium.
Today’s best of content is written on Medium. Plethora of topics are covered everyday on Medium by best of writers, publications and aspiring writers. This is the best place to know not just what people are searching for but what the industry and target audience is thinking and acting upon.
It’s just the tip of the iceberg what Medium offers. There is no dearth of content ideas on Medium.
According to the company, as of May 2017, Medium.com had 60 million unique monthly readers. So, you can imagine the large audience and their insights you can tap on through Medium.
Instagram is a popular place to work on Influencer Marketing. Medium is the best place to know what your Influencer is thinking and you can connect with them with your comment and feedback on Instagram.
Meet your oxygen of Instagram life. Without hashtags, it’s impossible to win the Instagram game. With right hashtags you can easily reach out to your target audience.
Where can you get all the hashtags?
Instagram knows the value of Hashtags and this is why they themselves have started in providing hashtags.
They call it hashtag directory and here is a glimpse of the hashtag repository-
Posting and Scheduling:
You can not sit with Instagram all day long. You need a mechanism to make your work seamless.
What if you can schedule the post earlier?
Buffer is offering an array of features for those who want to make their Instagram easy to use, easy to track and manage.
With the Buffer’s analytics, one can also understand how their account is performing and take right action to boost their business on Instagram.
Make most out of your Instagram:
Instagram can really moonshot your business. And we believe with our shared resources, you can easily make your Instagram operation super easy.
We have used them first hand for our different clients and we know the value they add.
If you want to get the best out of your Instagram, we should talk. Reach out to us now.