The lawyer services are very much based on trust. Those who seek legal services or advice want some lawyer on whom they could trust because these services are availed by the people who are facing some critical issues. There may be the divorce cases, or the property disputes, or anything else, in which losing the case or getting the wrong legal advice can be hazardous for the clients.
This is why many people like to get the lawyer via word-of-mouth. But, this is not always possible, and the individuals seeking the legal advice may also need the other ways to get information about the law firm services.
Needless to mention, the web is the major source to acquire information in the present scenario, and the legal services are also no exception. In fact, a large number of people like to search the internet for the legal services. According to a survey, participants from age group 18 to 24 were more likely to search the internet in the year 2015.
We all know that the trend of internet search has been increased a lot now in the year 2019, and this trend is increasing in every age group nowadays. So, it is necessary to be visible on the internet to get the attention of more and more audiences.
There are a number of sources online, which people consult to find the services, but the prominent source is of course Google. Besides, many individuals also like to search the other prominent search engine, i.e. Bing. So, it will not be wrong to say that the law firm SEO (Search Engine Optimization) can be the best way to get new prospects. SEO process ranks your website at the top position on the search engines and drives more traffic.
You need to contact a digital marketing agency for getting the SEO services, but you need to be aware of some of the aspects of law firm SEO. Here is how SEO works for law firms.
1. Your Website Works as Your Sales Representative
In the online campaigns, there is no doubt that your website is the asset, where from everything starts. This is your website, which gives the first impression to the visitors. In the SEO process, the work is done to raise the ranking of your website. If your website is not in good condition, it will repel the visitors even if you get the traffic.
But, the first thing is that you need to work to improve the quality of the website to raise the ranking as it is very difficult, or almost impossible to take the low-quality website on the ranking. Google has launched a lot of algorithm updates in the past few years to make the websites more in accordance with usage.
Besides, if your website is not according to the requirements of the users, the bounce rate of your website increases, which is not good for the website ranking. The things on which you need to work in this regard are:
- Great content
- Meta Description
Speed is the major issue when the users visit your website. Most of the users leave your website if it takes long duration to load. On the other hand, if your website is not secured (HTTPS), it also impacts adversely on the websites.
Apart from these aspects, it is a known fact that a large number of people search for the services on their mobile devices, which is why it is necessary to make your website mobile-friendly. Google has also declared in its official blog, “We’re boosting the ranking of mobile-friendly pages on mobile search results.”
Similarly, the great content is another source of ranking as declared by Google itself in one of its Twitter updates.
In addition to all this, you also need to work on easy navigation and Meta description. The Meta description is added in the coding part, and it tells the search engines what exactly your website is about.
2. Keywords Are Researched for Your Law Firm
The goal of keyword research is to find the phrases, which have a large enough search volume for ranking but are not so competitive to have very less chance of ranking. Besides, you need to remember that the keywords that are relevant to your own law practice are selected under the SEO process.
The keywords are researched with the help of various keyword research tools, such as Google Keyword Planner, KWfinder and more.
3. Social Media Campaigns Are Accomplished
Social media campaigns are great sources to attract the audiences at the mass level today. Social media is the place where you can directly do the two-way communication with your audiences.
On the social media, the work is done by the digital marketing agency, in the association with law firms in order to provide authentic information to the audiences. You also need to launch the live videos to engage with the users, talk to them on the comment, solve their queries and so on.
4. Blogging and Video Marketing
These are the other ways on which work is done under the SEO process. Blogging and video marketing are ways to educate audiences about different legal issues. You can educate people about their rights, what they can do in different situations and so on.
You can add the written content in the blog posts, and there is no doubt that videos are the effective forms to do so. Also, embed your videos to your blog posts.
You make the videos, and the marketing part is accomplished by a digital marketing agency. As an example of legal advice video, we can take the video of AldrichLegal made for legal rights of landlord and tenants, “Insights In Law: Landlord and Tenants legal Rights.”
These write-ups and videos build your authority in the industry. When you resolve the queries of the individuals, you build trust and reputation among the readers, who are further turned to word-of-mouth. This is why blogging and video marketing are supposed to be the ideal means get new prospects. They also help you in driving traffic on your website and in providing links to your site, which are further helpful in increasing the website ranking.
To Sum Up
The above-mentioned ones are some of the aspects on which the digital marketing agencies work for law firm SEO. In addition to all this, there are many other facets to be worked upon.
You can take the assistance of a digital marketing agency to start the law firm SEO. We also have a team of experts with specialization in the law firm SEO, who can work for you and give you your desired results.