Which social network structure to opt for?

    To address all of the field, the social strategy must be based on generalist networks, but also other more specialized.

    18th Sep 2018
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    You have a lot of information, you understand the good practices, you distinguish them from the bad ones, maybe you are sometimes recognized in one or the other ones, but I hope that you discovered others and understood how structure your action. 

    You also measure the magnitude of the task, the devil is in the details ...

    It turns out that the precellence is there too. You will find, below and before concluding, other networks, not a supposedly exhaustive list, but one that aims to make you think, by becoming aware of the network structure to be built by each.

    A solid structure is composed of the most general networks, but can not ignore the most specialized networks, the aim being to cover all of its universe.

    LinkedIn

    With 500 million members, the world's largest professional network

    Viadeo 

    Social network for French professionals, including 65 million members

    Facebook 

    For those of you who have never heard of it, Facebook is an online social network that allows its users to publish images, photos, videos, files of any kind, share messages, reach and create groups ... By the end of 2017, Facebook had 1.4 billion active users every day.

    Diaspora 

    Diaspora is an open, ad-free, decentralized social network with similar features to Facebook's

    Twitter 

    Twitter is a social microblogging network. It allows a user to send free messages of 140 characters originally, 280 since November 2017 (can be accompanied by photos and / or moving images) called tweets, on the Internet, by instant messaging or SMS

    Mastodon 

    Challenger Twitter, Mastodon is a free social networking server. Decentralized alternative to commercial platforms, the monopolization of your communications by a single company is avoided. Everyone can run Mastodon and participate in the social network seamlessly

    Google Plus 

    The social network 

    The Google+ app on Android 

    The Google+ app on iPhone / iPad 

    Tumblr 

    Microblogging platform allowing the user to post text, images, videos, links and sounds on the Tumblelog.

    Pinterest 

    Social network dedicated to sharing photos and videos

    Weheartit 

    Social Network in the same spirit as Pinterest

    Flickr 

    Social Network Storage and Photo Sharing

    Instagram 

    Social platform dedicated to photography

    Prisma-ai

    Originally a photo filter application, is now positioned as a social platform with a photo stream

    YouTube

    Social network dedicated to videos. Possibility to create your own chain, paradise of what is called the YouTubers

    Dailymotion 

    Dailymotion is a French video site, which is positioned as the main competitor of YouTube, possibility of creation of its channel

    Vimeo 

    Vimeo is intended for sharing and viewing videos made by users

    Periscope 

    Allows live streaming of content on social networks from your phone, which your audience can view for 24 hours

    Slideshare 

    Social network dedicated to slideshows. A place of exchange and continuous training

    Reddit 

    Practice for Curation, a Community Content Discovery Site

    StumbleUpon 

    Content Discovery Service, the promise is to find the best of the Web

    Flipboard

    Allows you to view news from its favorite news sources. Can be used as curation tool for news, according to your interests. Available on smartphone and tablet

    Wizbii 

    First professional platform for youth employment and entrepreneurship

    Dogfinance 

    Social Network for Financial Professionals

    Networkengineers

    Social Network Engineers

    Salezeo 

    Social Network of Sales Professionals

    Branchout

    Social network oriented job search

    Esanum

    Social network exclusively for French doctors

    Network.Batiactu

    Professional network of construction, construction and real estate

    Koolyss 

    Live performance social network, for artists and troupes

    LawLink The 

    First Legal World Social Network (English)

    Digikaa 

    For digital professionals to exchange, recruit and look for work in the digital sector

    Network Pro Health

    Social Network of Students and Health Professionals

    Research Gate 

    Professional Network for Scientists and Researchers

    Winemak-in 

    Social network for wine growers, oenologists, winemakers

    JobIRL

    First social solidarity network for the guidance of 14-25 year olds

    Medium

    Social Network for Writers, Experts and Thinkers

    trombi 

    Alumni network

    If you had to remember "only one thing"

    There are places and moments in your field of activity, whether physical or virtual, where not being present is a "fault" from the point of view of the marketing of itself. 

    Certainly, in real life no one has the gift of ubiquity and you can not be present at all the fairs, conferences, meetings you would like to attend and where it would be good to ensure a presence.

    Regarding social networks, I will not pretend that the possibility of the gift of ubiquity is total, but however, be present on the social networks and places most seen in your area of ​​activity is easier . 

    It is therefore strongly advised, beyond the generalist networks, to methodically index the specialized social networks (if any).

    As well as the places of interaction of the experts and influence's of your field, as well to learn as to be seen and, as far as possible, participate and put your mark on it.

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    Nicki Jenns
    Nicki Jenns is an online entrepreneur and world news expert, motivational speaker and author. She is passionate about the impact of health and family issues

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