In his present role, Aditya leads business growth and oversees global engagement teams. He has deep expertise in strategy formulation and has worked on the growth market entries and digital expansion plans of several global corporations. He specialises in data analytics and media attribution, audience insights and targeting solutions, and plays an instrumental role in crafting a solution strategy for iQuanti’s clients.
In the past, he has formulated strategies to grow revenues and increase efficiency. He has also played the role of strategic advisor to influential boards and CXOs. In addition to expertise in digital channels, he is also proficient in traditional channels.
At iQuanti, he is involved in steering programme execution across the company's client set, supporting the crafting of digital strategies, and designing strategic roadmaps. Aditya has deep demonstrated expertise in industries like financial services, fintech, internet commerce, and healthcare. He is an MBA from IIM-Lucknow.