Amol explains AI and ML can help brands in many ways to reach out to larger masses. It can do so by predicting consumer behaviour, personalisation of messages to target the right audience, digital advertising, using ML models to predict customer spending habits, AI-powered chatbots, online searches, marketing increasingly focused on consumer mood, and predictive analytics.
Citing an example he says, “Facebook and Google ad platforms already use ML and AI to find people more prone to making the advertiser’s desired action. To achieve this, they analyse the user’s information, like their interests, choices, and other facets to detect the best audience for their brand.”
“There are also various AI-led developments in the area of creating dynamic ads and landing pages to personalise marketing messages. It is important because recommending the right products to the right customers at the right time across digital platforms make a huge difference in sales for the brands.”
