A creative, passionate, and entrepreneurial individual with a penchant for unique stories.
With close to two decades of experience in sales, marketing, brand development, internet marketing, customer acquisition, and retention, Indrojit specialises in conceptualising and executing strategic, consumer-led insights to ensure that consumer needs are at the very heart of the business.
Apart from this, Indrojit is a core team member with TEDxMehrauli, and has contributed for the Chicken Soup For the Indian Entrepreneur's Soul series.
Indrojit writes on startups and entrepreneurs on YourStory. Amidst the pandemic, with people spending more time than ever in their houses, Indrojit found the best way to get their unique stories across to the YS Weekender readers.
In 2020, he discovered many such unique beings, one of whom even wrote an ebook on Love in the time of Quarantine in 21 days! Not just that, to make our days a little more interesting, he interviewed many chefs, artists, photographers, dancers, and more and brought their stories to us.
“Coinciding with the national lockdown announcement due to the spread of COVID-19 pandemic, acclaimed novelist and filmmaker Siddhartha Gigoo took up a self-initiated challenge to write a book, in a seldom heard of time frame for such an undertaking — 21 days. On March 24, 2020, as the movement of people across the country was restricted to fight the coronavirus pandemic, the lockdown period gave a reason to Gigoo to pen ‘Love in the Time of Quarantine’, a book about two lovers and a homeless family, the plot for which is set amidst the lockdown.”