Ravi Saxena, Founder of kitchenware and cookware brand Wonderchef, is recognised as an Emerging Voice for his thought leadership on how India’s manufacturing sector will pave the way for an Aatmanirbhar Bharat.
Ravi Saxena — a former high-flying corporate executive — had the opportunity to taste a slice of life in over 65 global destinations, before setting up Wonderchef in India. He invested his savings to fund the business and roped in celebrity chef Sanjeev Kapoor of the Khana Khazana fame.
An electronic engineer and an MBA from IIM Ahmedabad, Ravi has also been responsible for the success of brands like Sodexo, Gloria Jean’s Coffee, and The Yellow Chilli chain of restaurants in India.
Ravi writes on how the Indian government has set the right tone with the Aatmanirbhar Bharat campaign, as well as on how it needs to underline the clear way forward and address a few challenges.
His writing focuses on the need for value-added manufacturing in electronics, e-vehicles, consumer durables, and household goods. Ravi maintains that India first needs a robust vendor ecosystem, and argues that a lot more could be manufactured locally. However, the Indian components industry needs to be addressed first.
He also advocates that for a country as large and diverse as India, it is important to have a solid base of manufacturing to urbanise the country and reduce the dependence on agriculture.
“Gone are the days when the Indian government used to run businesses, ranging from airlines and telephony to watches, chemicals, scooters, and steel and aluminium. The government must, however, play a role in aligning factors of production for some critical industries, where India could achieve global scale like speciality chemicals, API’s, and defence, especially since the world is looking at China plus One policy for their alternative supply points. Public-private partnerships in some sectors that require huge investments would also help achieve global scale quickly.”