Rini Dutta is the Founder of Centric Brand Advisors, a firm that helps companies define their brand's positioning based on customer insight. Rini is a graduate from IIM Calcutta who loves handling dynamic situations and challenges in the world of business. Having worked with large organisations like Titan, MetLife, and Unilever, her expertise lies in sales and marketing and branding. She believes that strategy is redundant without proper execution and hence her motto is to help companies with last-mile execution support.
