Rini Dutta is known for her insightful advice on branding and marketing for startups.
Rini Dutta is the Founder of Centric Brand Advisors, a firm that helps companies define their brand's positioning based on customer insight. Rini is a graduate from IIM Calcutta who loves handling dynamic situations and challenges in the world of business. Having worked with large organisations like Titan, MetLife, and Unilever, her expertise lies in sales and marketing and branding. She believes that strategy is redundant without proper execution and hence her motto is to help companies with last-mile execution support.
Rini Dutta has penned down her thoughts and opinions on a wide range of topics –brand strategies, marketing channels, scaling and growth of startups, etc. She has carved a niche for herself when it comes to offering real-world business knowledge and contemporary consulting expertise. Her stories have been published on media platforms like The Entrepreneur, Business World and The Hindu Business Line.