Passionate about uplifting the economic status of farmers, Sathya seeks a practical solution to this issue. Given the gigantic nature of the problem statement, with millions of farmers still surviving on subsistence income, Sathya believes intervention is needed through the combined efforts of multiple actors – government, research bodies, NGOs, and startups. For him, slogans will remain mere words unless it is followed up with concrete action. Sathya understands that improving the standard of living of farmers is a complex exercise as it is not just a case of raising the purchase price of their produce. Sathya is a strong advocate of listening to the voices of the consumers, in this case the farmers. He believes the participants cannot attempt to solve this problem by having pre-conceived notions; instead, he suggests an exploratory mind will help develop highly innovative products or services more attuned to the needs of the farmers.
