Sunando’s area of expertise lies in cloud computing and its utilisation. He has, in the past, written about building products/services, entrepreneurship, payment from customers etc. Sunando’s article on “How registered MSMEs can get their customers to pay up” on YourStory garnered a positive response, where he wrote about the predicaments entrepreneurs face when their customers don’t pay and how they can overcome it. The article gave step-by-step pointers for MSMEs to overcome payment-related dilemmas.
“Many entrepreneurs are also worried about taking action against non-paying customers, fearing loss of business. Frankly, I feel such customers are not worth working with as they will simply add to your stress. As customers have the right to fire you, likewise you also have the right to fire him.”