Award-winning social entrepreneur, innovator, thought leader, writer, global keynote speaker.
Dr. Venkat Maroju is Chief Executive Officer, SourceTrace - a company that provides software solutions to agriculture and allied sectors. The company builds solutions to make the agriculture value chain sustainable, transparent and equitable, empowering more than one million farmers in developing countries. He has been a keynote speaker at international conferences such as UN Forum for Business & Human Rights, World Bank, USAID, Global Forum for Innovations in Agriculture (GFIA), ICT4D, TiE StartupCon, Sustainatopia, Agriculture Leadership Summit, and universities such as the Massachusetts Institute of Technology, Harvard, Brandeis, UMass Amherst and Osmania University. He is an advisor to venture capital firms investing in social enterprises that supports people at the bottom of the pyramid in developing economies.
Advancement in digital technology and how the agriculture sector too is taking advantage of this revolution. Dr Maroju writes about how technology has empowered farmers with access to information and markets, streamlined supply chains, and provided tools for food safety and security. He believes that the transformation will accelerate in a post-pandemic world. He has also written about how, with increasing interest in the country of origin for conscious consumers, traceability of produce will have a great impact on exports for a long time. It is in this context that traceability becomes the key technology in a supply chain that connects the two ends of producer and buyer, and helps build trust at two levels – between producer and procurer, and between retailer and consumer.
When a farmer enrolls with an enterprise that has adopted traceability as part of its structure, the possibilities for export open up, where it earlier did not.
“In agriculture, you can’t do anything in isolation.”