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The 5 Immutable Laws of Digital Success for Doctors

The only laws doctors need to obey in digital era to take success of their medical practice to next level.

#1: LAW OF EXCLUSIVITY:

    • Patients’ choice of one doctor over another is based on differences and not on similarities.

    • Doctors who differentiate their online presence from competition succeed several folds than those who do not.

    • Only assured way to acquire digital exclusivity for your practice is by creating personal website & mobile apps.

    • Doctors who depend on ‘me-too’ profiles of online directories (e.g. Practo, JustDial etc) embrace similarity and violate law of exclusivity.

       

    #2: LAW OF ATTRACTION:

      • Patients are attracted to clinics who provide information-intervention not just medical-intervention.

      • Doctors who have their own website & app can use it to publish quality health information that patients are looking for.

      • A website with high quality health content serves as a magnet to attract patients from various sources on internet (e.g. social media).

      • Doctors who ignore importance of information-intervention repel patients by violating the law of attraction.

         

      #3:  LAW OF LEAKAGE:

        • It takes days & months to acquire patients and a fraction to lose them.

        • Every patient who visits your clinic or finds you on internet is vulnerable to loss by misleading promotion.

        • Use patient-waiting-area in your clinic to promote your own website & apps instead of someone else’s website or app.

        • Doctors who advertise online directories in their clinic or insist patients to download them leak their own patients to competition, sooner or later.

           

        #4: LAW OF CONVENIENCE:

          • Patient’s inconvenience in travelling or waiting to meet doctors is soon going to be doctor’s inconvenience.

          • Doctors who allow patients to connect and communicate online are here to exist & thrive.

          • The best way to connect and communicate with patients securely is through a personal website or app.

          • Doctors who deny connectivity to patients violate law of convenience and risk loss of patients.

             

          #5:  LAW OF EXTINCTION:

            • Everyone likes to upgrade in digital era. Patients are not an exception.

            • Doctors who embrace changing technology to engage patients in newer ways build sustainable practice than those who do not.

            • Creating a website & app that upgrades itself with new technologies and features is the most reliable way to ensure digital success.

            • Doctors who do not upgrade their digital presence or rely too much on static doctor profiles risk digital extinction.

            Disclaimer:

            AboutMyClinic.com is India’s largest platform for doctors to automate creation of their digital exclusivity to in the form personal website & app to engage & acquire patients with information-intervention

            This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
            I'm a possibility thinker and can't think "inside the box". Future excites me and I work to make it even more exciting. I'm a physician by training with DNA of an entrepreneur.

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