Nowadays SEO is all about User Experience, this story is all about website URL structure.
What are the parts of a website which has to be considered while optimizing a website? The most important is the content which should which should be engaging as well as should be optimized with all the right keywords at the right places, then there is the loading time of the website that has to be kept in mind, the attraction factor of the website for which a business can take the help of the web designing agencies in Mumbai, links to the website etc. For optimizing the complete website businesses are hiring the best SEO companies in Mumbai and are ready to pay high service rates but there is one more thing that plays an important role which should be included in every SEO strategy by any business is the optimization of the URL structure of the website.
The URL is what helps the search engines, as well as searchers, know what your website is all about and this is the first contact point with your regular as well as prospective clients. The searches engines like Google and Bing have come a long way and are highly equipped to handle any form of technicalities but if we make ourselves more visible with the help of adequately and optimized URL structure chances for ranking higher on the SERP increases automatically.
Let us see how it can be done:
1. A humanly readable URL:
As we said before the URL is the first point of contact with the search engines as well as the search engine users. A layman or a new internet user must be able to tell just by reading your URL about its content. It does not mean that every aspect and part of the URL should be perfectly understandable but it should be at least be compelling and attractively formatted enough for a searcher to click on it. The clarity factor ranks high on the list of SEO practices and it applies in the case of URL structuring also.
2. Using keywords in the URL:
The best thing you can do to rank in the search engine ranking page is to use your keywords in the URL also. This can also help you to reach your target audiences faster. Also, URL’s have the tendency to get copied and pasted on a regular basis which makes it a high contender for being seen as an anchor text again increasing its chances of ranking high on the SERP. But again care should be taken while using the keywords as over stuffing of the keywords in the URL can make your website appear spammy and not worth the while.
3. Avoiding use of stop words in URL:
It is not necessary to make the use of stop words like but, and, or, of, the etc. when structuring the URL for your website. But then it does not mean you cannot have them there either. It depends on the length as well as the readability of the URL which decides whether these stop words are essential to be added in the URL or not.
There are much more essential which should be considered when forming your URL which can help to reach your clients better than before.
Stories by Snehal Vyas