October 29, 2017
Done with your mobile app development process and ready to execute the months of post launch marketing strategy folder now? What if someone tells you that your promotional plan is incomplete and would probably fail to rise you above the sea of Similar Apps?
It probably will. But you can prevent that.
All your marketing and promotional planning could turn into unfruitful efforts if you ignore a free marketing strategy. Or even worse - Do it Wrongly!
ASO or App Store Optimization has been in existence ever since the App Store ages. The concept can single handedly affect every effort that you put in making the app and then promoting it, if not done right.
In this article, we will talk about the ways that have been combined together by one of the top mobile app development company, which has helped solve many similar app marketing issues.
Let’s start -
One of the first interaction points between your app and its prospective audience is the App Title.
App Title should hold a major portion of your app marketing decision, it should have all the words that you want to focus on, which would be the base of your brand image. Avoid stuffing keywords in the Title as then it’ll bound to be penalized or removed by the stores.
Tip: Make use of tools like AppAnnie and SensorTower to check the volume of keywords that you are going to enter in the title.
The decision of which keywords to use in the description will depend entirely on how your app is performing in the store. If it’s already getting high traffic and downloads, focus on keywords that are ranking high in competition. But, if the app is low on traffic, go for keywords that are at medium stage of competition.
Every user when completing the journey from prospect to installer, goes through the App Description. It is your last chance to entice your audience to become users.
However, seeing its importance, don’t overdo it. Write what is enough to tell people what the app is about and how it will be of value to them. Highlight the USPs clearly. Mention the updates and what it changed.
Tip: Keep editing your app description with every update and every new keyword in the market.
After Title, Image is the next thing that entices people to even click on the description. Now, when deciding on the image aim for the one that clearly depicts what your app is about. Along with a clear message, it is imperative to have Get the image designed in a way that it is clear and not pixelated.
Tip: Before everything else, go through the image guidelines that App Stores share and ensure you are in accordance to them.
Instead of drafting all your app descriptions in one language, personalize the content locality wise, to create a standing among people with different backgrounds, thus extending your app reach.
Tip: Make a list of untapped regions that would impart value and revenue for your business and then localize your content according to them.
6. Follow up
It’s no surprise how fluctuating the App industry is. Everything from the app concepts to the keywords that are best suited for them are constantly on a move. Be on top with what is new in your app category, and the ways your competitors are conveying updates to their users.
Do not make ASO updates a one-time affair, be prepared to go back and forth on it, with every change.
You’re prepped now, go ahead, and try the tips out. If you have other trick up your sleeves, share in the comment below.