When each click counts, no doubt, traffic will be generated to the website. PPC is an effective advertising tool for acquiring more visitors to your organization. So, certain things to keep in mind to make a PPC campaign more effective.
Now, every PPC expert knows, how does it feel to gain more clicks to the website without the growth of conversion rate. Return On Investment or ROI & Return On Advertising Spending or RAOS are the two key factors that can measure the conversion growth of a PPC campaign.
With the progression of digital marketing, pay-per-click has got a global approach for its generation of clicks. Google Adwords & Microsoft Bing are the platforms that help the marketers to run a PPC campaign where the advertisers have to pay a particular amount for each click on their ads. This process is more appropriate for buying visits to your sites and is different from the organic visit earning process.
Why are PPC campaigns effective?
This paid online advertising system ensures your ad will be displayed on the SERP and will come forward once a particular keyword or phrase is being typed. This makes the search fast and precise. Once the ads are clicked, it redirects the visitors to the website or to the landing page, the advertisers wish their viewers to show. The advertisers have to pay on the basis of the clicks on the ads.
These clicks can be of two types. Some of the clicks can be considered as false clicks as they don’t generate any sale or increase revenue of the organization. On the other hand, the clicks that generate sales actually proclaim the ROI from the campaign.
In spite of these issues, an optimized PPC campaign can be proved quite cost-friendly as it approaches the visitor's individuality. Let’s see why–
The comprehensive pay per click management services help you to save time as the advertisers have to pay once the ad is clicked. The advertisers can easily track the conversion rate and can also check out whether the clicks are genuine.
The fastest approach is the major advantage of a PPC campaign. As an advertiser, you can get search results faster and your traffic ad campaigns are also launched fast.
PPC ads focus on the targeted traffic and generation of the high rated leads to your website which makes a campaign faster and competitive in the fast growing market.
Control on the budget as per the need of the advertisers is easier in the PPC campaigns. Setting a budget goal depends on the requirements of the advertisers.
Flexibility is the major benefit one can acquire from the PPC ads because the budget can be modified at any time on the basis of the advertisers’ requirements.
Moreover, importing the report from the Google Analytics helps the advertisers to track the entire situation and parameters which give them a platform to judge their performance level.
So, is PPC useful for the smaller businesses too?
This is one of the major queries that can come to the mind of a small scale business entrepreneur. The reason behind this that most of the beginning businessmen think that PPC campaign may cost them a lot of bucks. But in reality, a small-scale trade requires much more attention than a big scale organization.
Experienced tradesmen know that the first impressions can be acquired in the beginning. Achieving better rank than others is not an easy thing in this highly competitive market. So, no doubt, a good and thorough survey is needed before a small scale entrepreneur jumps into a PPC marketing.
Before jumping into the action, a small scale tradesman should remember that if an optimized PPC campaign is handled carefully, it can generate good revenue and if not, it can ruin the entire scenario. Starting slowly and spending money gradually on the campaign can help the small scale businessman to track the progress depending on which they can spend more money in the future.
No matter how small you are and how new your company is, hiring experienced PPC campaign can provide you benefits always. Lowering the CPC rate is one of them, which can be done with the help of many techniques. Not only that, a previous experience of PPC campaign organizing platforms like Adwords, Bing or Facebook ads is certainly an added advantage.
Things to keep in mind before running a PPC campaign
CPC – Cost per click determines the cost that the advertisers have to pay for the per click in the campaigns.
CTR- This is the ratio of the viewers who have clicked on the ads and the users who have viewed the page only. In a nutshell, it refers to the ratio between the false clicks and the genuine clicks.
Google AdWords– This is a PPC advertising platform that helps people to create ads that appear on the search engine and helps the advertisers to get the major rank on the SERP.
What to do before running a PPC campaign?
The majority of the pay per click ad benefit comes into action when the click and sales conversion rate goes parallel. But in reality, the conversion rates become lesser than the click rate most of the time. That may affect the CTR or click through rate.
Searching the potential and targeted audience is the first and foremost thing one should do before beginning a campaign. An entrepreneur should know to whom he or she will sell his or her product or service and should generate the ad campaign on that basis.Some tools that facilitate a PPC campaign
A PPC campaign has to run smoothly and for that, you need to utilize some of the equipment that simplifies the PPC ad system. Some of them are given below-
Google Plugin for Eclipse
Bing Ads Editor
Bing Ads Editor
Facebook Power Editor
Stories by RL Ganguli