Amazon India has signed four agreements with the Himachal Pradesh government that will enable sellers, MSMEs, artisans, and weavers from the state to benefit from online selling through the ecommerce giant's platform.
The four MoUs signed include tie-ups with the HP State Handicrafts and Handloom Corporation Ltd (HIMCRAFTS) and the HP State Handlooms & Handicrafts Development Cooperative Federation (HIMBUNKAR), and are aimed at enabling handlooms sellers and artisans to sell on Amazon.in.
Under the tie-up with the HP Department of Industries, Amazon India will conduct training and on-boarding workshops at pre-identified product cluster locations of Baddi, Solan, and Shimla in order to familiarise MSME exporters with creating a seller account and listing their products on the Amazon site.
The MoU signed with the HP Department of Horticulture will empower community-based organisations such as farmer producer organisations, cluster-level federations, and primary agriculture cooperative societies to benefit from ecommerce.
Amazon.in has close to 2,000 sellers in Himachal Pradesh, of which close to 100 sellers export over 37,000 'Made in India' products across the world. They registered sales of over $33 million in 2019 through Amazon's Global Selling Programme, a statement from Amazon said.
Amazon India's SVP and Country Manager, Amit Agarwal, said,
“We see a catalyst role for us in three key areas: jobs, MSME empowerment, and exports. Our four different MoUs signed with the Government of Himachal Pradesh will help us play a significant role in addressing those areas and empower the local community of women entrepreneurs, artisans and weavers, MSMEs, and SMBs.”
Recently, Amazon India also extended its partnership with Flexiloans for a second year. According to reports, the integration of the platform with Amazon Lending Marketplace will enable Amazon sellers to apply and monitor their loans from their seller dashboard itself.
(Edited by Athirupa Geetha Manichandar)
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