Deco Window’s four decades success tale and other top stories of the week

It is often said that success favours those who exercise patience, and this adage certainly holds true for Jayanita Exports Pvt Ltd. For over a decade, the company operated merely to survive. However, a significant transformation occurred when third-generation entrepreneur, Vaibhav Jain, entered the business and, together with his cousins, propelled the family enterprise to unprecedented heights.

Today, Deco Window is on track to conclude FY24 with an impressive revenue of Rs 250 crore. Let's delve into the story of its remarkable journey to this achievement.

Deco Window

In 1978, late SK Jain embarked on a journey to address his family's financial hardships by establishing Jayanita Exports Pvt Ltd in Delhi, focusing on the trade of artifacts. His business involved sourcing various products such as dolls, figurines, and glass items from regions like Moradabad, Saharanpur, Firozabad, among others, and exporting them to the Indian Emporium in the United States. During the 1990s, Raveen Jain, his son, joined the business. Unfortunately, the enterprise faced challenges related to planning and stability, which led to a period of stagnation.

Vaibhav Jain, the third-generation entrepreneur, entered the business in 2005. Reflecting on the earlier years, he notes, "For years, the business operated without a well-defined structure, but it was our commitment and consistency that sustained us."

In the 2000s, the family made a strategic decision to shift their focus. Rather than managing a variety of products, they opted to concentrate on a single product line and build a business around it. This marked the launch of Deco Window, a brand specialising in window solutions, in 2008, operating as a part of the parent company. 

Deco Window's expertise lies in the manufacturing of a diverse array of window coverings, including curtain rods, blinds, curtains, tiebacks, holdbacks, trimmings, garden torches, door seals, automatic tracks, and various home improvement products. Deco Window today exports to the US and the UK while also being present in retail stores and its own offline store. 

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Other top picks of the week include:

Positive Gems

Gurugram-based Positive Gems, started by 24-year-old entrepreneur Gagan Manchanda, is a pharmaceutical and nutraceutical brand.

According to Manchanda, there is currently a noticeable absence of vitamin-infused food dressings in the Indian and global markets. While the United States offers vitamin sprays for oral consumption, they are all promoted for direct oral intake. Positive Gems, however, is breaking new ground by introducing a product designed to be seamlessly incorporated into meals, elevating their nutritional value.

Established in 2022, Positive Gems has generated a revenue of Rs 25 crore within one year. Notably, the company is also registered in Delaware, United States, signifying its international aspirations.

In an exclusive interview with SMBStory, Manchanda disclosed the company's ambitious target of achieving a revenue of Rs 100 crore by the conclusion of the fiscal year 2024.

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Investing in SME companies

In the world of investments, often the small things make the biggest impact. Small businesses—despite their modest size and limited resources—have a remarkable history of reshaping industries and outperforming their larger counterparts.  

The age-old wisdom, "small is beautiful", remains relevant for a significant purpose, and when it comes to the stock market, small stocks can yield significant rewards.  

Over the past year, small caps have outperformed their large and medium cap counterparts. This trend has spurred adventurous investors to increase their allocation to SME IPOs, where over 100 listings have collectively raised over Rs 2,600 crore.  

These companies typically exhibit higher profitability, liquidity, and asset utilisation ratios compared to their unlisted counterparts. Notably, SME exchanges can have lower liquidity metrics compared to the smallest 25% of firms listed on the main boards, as reflected in lower quick ratios, current ratios, and cash-to-current liabilities ratios.

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