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Ethnic Wear | YourStory
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Ethnic Wear
30th May 2025
Surat’s Indo Era is bringing affordable ethnic wear to India’s Tier II and III cities
In-focus
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17th Sep 2024
Meet the two founders who joined hands to create a Rs 200 Cr fashion brand
Fashion
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6th Apr 2023
The legacy of Kolar-based Koskii; Wearables to ensure children’s safety
Daily Capsule
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19th Nov 2022
Mumbai’s tryst with Punjabi food
Daily Capsule
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16th Dec 2021
Myntra End of Reason Sale: How homegrown brands are prepping up to enhance the shopping experience of women in India
Fashion
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5th Oct 2021
Myntra Big Fashion Festival: How these women-led ethnic wear brands on Myntra are gearing up for the festive season
online market
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14th Dec 2020
A 24-year-old Hiren Lathiya believed the future was e-commerce. Six years later, on Flipkart’s Big Billion Day Sale 2020, his brand earned Rs 1 cr in just 7 days
Stories
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13th Jul 2019
Back to the roots: these fashion startups are breathing fresh life into Indian ethnic wear market
Startup
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9th May 2019
[Funding Alert] Women's ethnic wear brand Shree raises Rs 80 Cr from Alpha Capital
Funding
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19th Jun 2017
Will Flipkart's gamble with new private label fashion succeed?
In Depth
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23rd Aug 2016
From Lucknow to the world: how Rahul Jashnani transformed his father’s business into a global lifestyle ethnic brand
Stories
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![[Funding Alert] Women's ethnic wear brand Shree raises Rs 80 Cr from Alpha Capital](https://images.yourstory.com/cs/2/70651a30-2d6d-11e9-aa97-9329348d4c3e/Image3svo1557391373148.jpg?fm=auto&ar=2:1&mode=crop&crop=faces&blur=50)
