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Building brand equity in B2B – think beyond media relations
What ad execs and marketers can learn from Michael Burns’ creativity hacks
Game of Thrones offers us some instrumental marketing lessons
Breaking down video marketing for small businesses
Novice at marketing? Ten acclaimed books that can get you started
These certifications will springboard your digital marketer career
Launching a product? Old-school promotions just won’t cut it
Marketing vs finance – who’s funding who?