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Marketing & Sales

Scientific reasons people are wired to respond to visual marketing...

by Priyanka Desai

How to get the best out of Facebook Advertising for your business...

by Pradeep Chopra

Five guidelines on how startups can use referral marketing to their advantage...

Marketing audit: a systematic, independent and periodic diagnosis of the marketing effectiveness of your organization...

The 5-point guide to SMS marketing...

by Anshuman Dutta

Sales tips for entrepreneurs: Mindtree co-founder Subroto Bagchi on the art, science, and witchcraft of selling...

by Madanmohan Rao

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