All Eyes On OTTs - With Rajeev Dhal, Chief Revenue Officer and Business Head of ZEE5

With online entertainment at an all-time high, across the globe OTT content has become the key driver for video and media consumption growth. As the world adapts to a ‘new normal’ with people under lockdown, these platforms have witnessed a 20 percent plus increase in viewership - with 87 percent more time spent on them daily.

Digital consumption of news and entertainment has also seen a huge lift. Rajeev Dhal, Chief Revenue Officer and Business Head of ZEE5, one of India’s largest and fastest-growing content Tech OTT Platforms talks to YourStory about how the company is not only reimagining hyper-personalisation for its consumers, but also helping brands boost awareness, deliver relevant content to their target audience, and maximise ROI by engaging customers.