Building category-defining food brands for India’s diverse palate

In this episode of Brand Masters, powered by PhonePe Ads in association with YourStory, Nishant Kedia, CMO – India at Rebel Foods, unpacks how the brand is winning India’s complex and varied foodscape—one digital-first brand at a time.

Discover how Rebel Foods creates distinct, category-led brands like Faasos, Behrouz Biryani, and Oven Story Pizza among others, each built to serve specific culinary cravings, consumption occasions, and audience segments.

From full-funnel marketing to a deep focus on both performance and storytelling, Nishant reveals how Rebel navigates digital complexity to build recall, repeat, and relevance across India’s dynamic food delivery market.