Visa's digital dominance

In this episode of The BrandMasters, Sujata V Kumar, Head of Marketing at Visa India and South Asia, reveals how Visa is staying ahead in the competitive digital payments market. Learn how Visa ensures secure, fast, and convenient payment solutions for its consumers, while addressing safety and privacy concerns. Discover how Visa educates users on safe digital transactions, engages with them on social media, and leverages AI for personalised marketing. Sujata also shares her thoughts on the power of storytelling, influencer marketing, and user-generated content in connecting with diverse demographics. Plus, get a glimpse into her inspiring leadership journey and what it takes to build a successful marketing career today.