TCS's $19B Brand Journey

How do you build a $19 billion brand around something invisible? In this episode of The BrandMasters, TCS’s Global CMO, Abhinav Kumar, reveals the secrets behind the company’s rise to global prominence.

Discover how TCS became the second most valuable IT services brand in the world. Get an insider’s view of their bold sports marketing moves, including Formula E, and explore how AI, digital twins, and sustainability are shaping the future.

Curious about how TCS is making the invisible visible? Don’t miss these insights that could inspire your next big move.