How Easyrewardz Is Helping Brands Prepare for the DPDPA Era with Consent-First Customer Experiences

As India moves towards a stricter data privacy and consent-driven ecosystem under the Digital Personal Data Protection Act (DPDPA), brands are being forced to rethink how they collect, manage, and activate customer data.

In this conversation with Shivani Muthanna of YourStory, Soumya Chatterjee, Co-founder & CEO of Easyrewardz, shares how the company is helping brands build DPDPA-ready customer engagement systems powered by unified CDP.

From the evolution of loyalty programs and first-party data strategies to the growing need for centralized consent platforms, the discussion explores the operational, technological, and trust-related shifts businesses must prepare for ahead of the upcoming compliance timelines.

Watch the full conversation to understand how customer trust, personalization, and compliance are converging in the next phase of digital commerce.

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