From retail to etail: Business continuity with digital adoption and customer patronage

In this panel discussion, part of the 'Make Small Strong' initiative, YourStory Business Editor Vishal Krishna speaks to small and medium retailers in India on what kept their business going in the last few months of uncertainty, the push for tech adoption and e-tailing, and why small steps by customers such as leaving online reviews, word of mouth publicity and continued patronage can go a long way. This discussion featured Rashmi Closepet, Managing Director, Itsy Bitsy Pvt. Ltd; Malika Dutt Sadani, Founder and CEO at The Moms Co.; and Subramaniyan TN, Co-Founder and Partner, Aspar Eco Ventures & Organicz4u.