Simon-Kucher: Powering profitable growth through pricing and strategy

Simon-Kucher, a global leader in pricing, sales, and marketing strategy, has helped businesses unlock sustainable and profitable growth across markets.

As the firm sharpens its focus on India, we sit down with Joerg Kruetten, Co-CEO of Simon-Kucher, and Amit Kumar, Partner and Managing Director of India, Simon-Kucher, to explore their plans for this dynamic economy. 

In this exclusive interview, the two leaders share the firm’s approach to unlocking value for Indian enterprises, the critical role of pricing strategy in today’s market, and how data, digital transformation, and commercial excellence can drive meaningful growth.

From global expertise to local execution, Simon-Kucher’s India playbook is designed to help businesses scale smart and thrive in competitive environments.