UpClose with Vidit Aatrey, Co-founder and CEO of Meesho. The Facebook backed social commerce platform is on a mission to solve a core societal problem.
UpClose with Vidit Aatrey, Co-founder and CEO of Meesho. The Facebook backed social commerce platform is on a mission to solve a core societal problem.
In a span of 4 years Meesho has emerged as a disruptive retail distribution platform by empowering housewives, young mothers, aspiring entrepreneurs and students to launch, build, and promote their business online, via social media. All of this, with the main hook of being able to start a business from home without any investment.
"Meesho is, in a way providing an ‘escape route’ to homemakers who have the passion and ambition to run a business," says Vidit Aatrey, Co-founder and CEO of Meesho, speaking to YourStory’s Shivani Muthanna
Aatrey, decodes what building for Bharat means and how Meesho looks within its community to learn and grow.
About Vidit Aatrey
Vidit Aatrey, an almunus of IIT-Delhi (2012 batch), embarked on the journey of creating Meesho in 2015 with an aim to build an ecommerce startup for small businesses at a time when everyone told them that ecommerce is saturated. Four years and two pivots later, he claims to have built India’s largest social commerce platform. Prior to Meesho, Vidit worked with ITC and Inmobi.
