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In the first episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Faizal Ahamed of Suxus menswear brand talks about post-lockdown strategy for the offline retail industry. He details his plans to spring back in action as soon as the lockdown ends. He also stressed upon the need to preserve cash and to use the lockdown to strengthen marketing and other operational strategies.
Faizal Ahamed CM founded Suxus, a men’s apparel brand, with a borrowed capital of Rs 5 lakh. Today, he has six showrooms in Tamil Nadu and plans to have 420 more by 2030. Suxus is a totally debt-free company with a negative working capital and without any external funding.
An award-winning journalist, Dipti Nair has a rich career spanning 20 years in the Print, Web, Television, and Internet Radio space. Dipti loves writing about places and people to bring out their untold stories. She is particularly keen to explore the intersection of technology and human behaviour; and at YourStory, India’s largest digital platform for startups and entrepreneurs, she is documenting this interesting phenomenon through storytelling.
