Startups, especially those catering to public sector customers and impact areas, face unique challenges in customer acquisition and revenue realisation. They need strong support and mentoring from other members of the ecosystem, such as investors, incubators and technology providers like Amazon Web Services (AWS), to navigate through complex procurement processes.AWS, with its technology solutions and programs, is positioned to help these startups navigate the complexity of government procurement mechanisms and scale up their solutions and engagements with public sector customers. To demystify this customer acquisition and revenue realisation process in the public sector, Your Story, in association with AWS and IKP Knowledge Park, present an insightful discussion between leading members of the startup ecosystem.The panelists will also discuss how their roles have evolved over the years and their views on the future of the ecosystem, among other topics.