It was in early 2005, when Gupshup emerged to become one of the primary players in the messaging space, recognising the need for conversational messaging in the market, and today, it has turned into one of the leaders of conversational messaging. So, how are startups leveraging growth through conversational messaging? The virtual webinar by Gupshup, powered by YourStory, delves deeper into the tenets of conversational messaging.