World Milk Day: These witty ads of the Amul Butter Girl have won our hearts
For over 55 years, the Amul Butter Girl has remained a part of mainstream conversations, making us laugh with its witty ads.
Utterly Butterly Delicious — Amul!
We all have grown up listening to this warm melody, and the little girl in the polka-dotted frock evokes many nostalgic memories for us, even to this day.
However, the Amul Butter Girl had not always been around. She was born in 1966 when Sylvester daCunha created her for Amul's campaign. Since then, the company's advertisements have changed for good.
For over 55 years, the chubby little girl has become a part of the mainstream conversation. While we may have laugh or two upon seeing the witty ads, they revolve around and highlight various issues — be it of national or international importance.
From caricaturing politics, cricket, the music industry, journalists, major events, and more — the unapologetic Butter Girl has won a special place in our hearts.
Here are a few Amul ads:
Amazon’s Jeff Bezos buys MGM
Image: Amul
The richest man (then) - Elon Musk
Image: Amul
Celebrating BTS’ single Butter
Image: Amul
Rahul “Indira Nagar ka Gunda” Dravid
Image: Amul
National Milk Day with Dr Varghese Kurien
Image Credit: Twitter
India: Here comes satellite TV
Image: Amul
The ban of PUBG and Chinese apps in India
Image: Amul
When Narendra Modi won the 2019 Elections
Image: Amul
Incoming! It’s the Rafael Jets
Image: Amul
India and Google
Image: Amul
Image: Amul
Atmanirbhar Bharat
Image: Amul
Zoom and toasts!
Image: Amul
A tribute to healthcare workers
Image: Amul
Stay safe from COVID-19
Image: Amul
Image: Amul
Joker or Joaqer?
Image: Amul
Bye, Bye Dhoni!
Image: Amul
A tribute to the Nobel winners
Image: Amul
Image: Amul
Adieu Ambassador!
Image: Amul
Dadasaheb Phalke Awards
Image: Amul
Image: Amul
Christopher Nolan in Mumbai
Image: Amul
ISRO shooting for the moon
Image: Amul
Girish Karnad - The 'reel' life Varghese Kurien
Image: Amul
The A(mul)vengers!
Image: Amul
Amul's tribute to Apple founder Steve Jobs
Image: Amul
The launch of iPhone
Image: Amul
RIP SP Balasubramanium
Image: Amul
Amul—the “Taste of India” as its tagline suggests — is one of the most successful companies launched in 1946 that started as Kaira District Co-operative Milk Producers’ Union Limited in Anand. The Amul Butter Girl was created as a rival to the Polson Butter Girl of Polson Dairy of Anand, Gujarat.
Amul is not just a brand; it also represents a movement for farmers’ economic freedom. A household name, the chubby-cheeked Amul girl is here to stay.
Edited by Kanishk Singh