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World Milk Day: These witty ads of the Amul Butter Girl have won our hearts

For over 55 years, the Amul Butter Girl has remained a part of mainstream conversations, making us laugh with its witty ads.

World Milk Day: These witty ads of the Amul Butter Girl have won our hearts

Tuesday June 01, 2021 , 2 min Read

Utterly Butterly Delicious — Amul!


We all have grown up listening to this warm melody, and the little girl in the polka-dotted frock evokes many nostalgic memories for us, even to this day.

However, the Amul Butter Girl had not always been around. She was born in 1966 when Sylvester daCunha created her for Amul's campaign. Since then, the company's advertisements have changed for good.

For over 55 years, the chubby little girl has become a part of the mainstream conversation. While we may have laugh or two upon seeing the witty ads, they revolve around and highlight various issues — be it of national or international importance.


From caricaturing politics, cricket, the music industry, journalists, major events, and more — the unapologetic Butter Girl has won a special place in our hearts.


Here are a few Amul ads:

Amazon’s Jeff Bezos buys MGM

Amazon-MGM_Amul

Image: Amul

The richest man (then) - Elon Musk

Amul_Musk

Image: Amul

Celebrating BTS’ single Butter

Amul_BTS

Image: Amul

Rahul “Indira Nagar ka Gunda” Dravid

Amul_Rahul Dravid

Image: Amul

National Milk Day with Dr Varghese Kurien

Amul girl-Kurien

Image Credit: Twitter

India: Here comes satellite TV

Amul_satellite TV

Image: Amul

The ban of PUBG and Chinese apps in India

Amul_PUBG Ban

Image: Amul

When Narendra Modi won the 2019 Elections

Amul_PM Modi

Image: Amul

Incoming! It’s the Rafael Jets

Amul_Rafael Jets

Image: Amul

India and Google

Amul_Google

Image: Amul

Amul_Google

Image: Amul

Atmanirbhar Bharat

Amul_Atmanirbhar

Image: Amul

Zoom and toasts!

Amul_web based tools

Image: Amul

A tribute to healthcare workers

Amul_healthcare

Image: Amul

Stay safe from COVID-19

Amul_Vaccine

Image: Amul

Amul_covid

Image: Amul

Joker or Joaqer?

Amul_joker

Image: Amul

Bye, Bye Dhoni!

Amul_Dhoni

Image: Amul

A tribute to the Nobel winners

Amul_nobel winners

Image: Amul

Amul_nobel winners

Image: Amul

Adieu Ambassador!

Amul_Ambasador

Image: Amul

Dadasaheb Phalke Awards

Amul_Dadsaheb Phalke Award

Image: Amul

Amul_Dadsaheb Phalke Award

Image: Amul

Christopher Nolan in Mumbai

Amul_Nolan

Image: Amul

ISRO shooting for the moon

Amul_ISRO

Image: Amul

Girish Karnad - The 'reel' life Varghese Kurien

Amul_Girish Karnad

Image: Amul

The A(mul)vengers!

Amul_Avengers

Image: Amul

Amul's tribute to Apple founder Steve Jobs

Amul_Steve Jobs

Image: Amul

The launch of iPhone

Amul_IPhone

Image: Amul

RIP SP Balasubramanium

Amul_SPB

Image: Amul

Amul—the “Taste of India” as its tagline suggests — is one of the most successful companies launched in 1946 that started as Kaira District Co-operative Milk Producers’ Union Limited in Anand. The Amul Butter Girl was created as a rival to the Polson Butter Girl of Polson Dairy of Anand, Gujarat.


Amul is not just a brand; it also represents a movement for farmers’ economic freedom. A household name, the chubby-cheeked Amul girl is here to stay.


Edited by Kanishk Singh