Times of India's new social change effort: Teach India

Times of India group has been getting serious about large-scale national level social change efforts. Their strategy has been to use the group’s media muscle to create buzz around these efforts to encourage public involvement and participation. Of course, the Lead India campaign has been their flagship effort so far. However, they just launched a new effort called Teach India, aimed at impacting the education sector in India. Here is what the website has to say about the initiative:

Teach India is a nation-building initiative (or social initiative) from the Times of India that brings together children in need of education and people who can contribute a little time towards teaching them. It is based on one simple principle: If you have the desire to teach, we will put you in touch with underprivileged children who are willing to learn. With over sixty of India’s committed NGOs, corporates, schools and social organizations already supporting our cause, we now look for selfless individuals to come forward and help change the future of a child forever, by giving just a few hours a week to Teach India.

Just like any other Times Group effort, the Teach India project is accompanied by a big media push. They have also already roped in a large number of non-profit partners and corporate supporters. If you are interest in volunteering to teach, here is how you do it:

Anyone interested in participating can visit the Teach India website at www.teach.timesofindia.com and join us. Alternatively you can also fill out the Volunteer Registration form submit it to The Times of India office in your city. To receive the form on email, SMS TEACH to 58888.