Tata Jagriti Yatra '09 to celebrate and promote “Enterprise Led Development”


The spirit of social entrepreneurship is back! ThinkChange India has been following TATA Jagriti Yatra over the last year as it happened (read Discover your inner Social Entrepreneur on the Train and Jagriti Yatra) and now we are glad to report that registration for 2009 leg of TATA Jagriti Yatra is open. For the uninitiated,

Jagriti Yatra is an annual train journey that that takes hundreds of India’s highly motivated youth (with some participation of international students) between the ages of 20-25 on a eighteen day national odyssey, introducing them to unsung heroes of India. The aim is to awaken the spirit of entrepreneurship – both social and economic – within India’s youth by exposing them to individuals and institutions that are developing unique solutions to India’s challenges. Through this national event we have begun to inspire the youth of India to lead and develop institutions both nationally and within their communities.

This year the central theme unsurprisingly is the same idea that insprise millions of social entrepreneurs around the world – “Enterprise Led Development”.

India’s demography represents a diamond more than a pyramid. The middle of this diamond consists of 50 Crore Indians, who are no longer destitute but often lack the means to earn a living…..Instead of relying on charitable aid or government grants, enterprise led development seeks to create sustainable and scaleable enterprises in the middle of the Indian demographic diamond. By participating in local, scalable enterprise, these Indians, most of whom are young will not only find employment, they will create employment for others.
Jagriti Yatra is one of the key strands of Jagriti to create national awareness about this program, and to build leaders who will follow the path of enterprise led development in their lives. [Image and quote courtesy Jagriti Yatra]

To drive this message effectively, the organizers have also come up with a Jagriti Geet (theme song)! Celebrating the spirit of social entrepreneurship probably wouldn’t get bigger than this!


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