Sometimes all a great product needs to do is reach out to its buyers. Whether it is cement or a celebrity, there is nothing like a good round of publicity to be noticed. Everyone knows that you need someone to help you be noticed and who better that the one at the Pinnacle. Vinit Ganjwala understands how the minds of buyers work, and has undertaken his entrepreneurial journey along those lines. He founded Pinnacle in 1988 and after two decades of being in business has seen pretty much everything yet looks forward to more like a true Entrepreneur.
YourStory learnt about their work from Vinit who says “Pinnacle means Peak! & we excel in all we do. We provide a one stop shop for Advertising, Events, Media, Marketing and Image Management. We deal in Advertising, Events, Marketing, Celebrity Management & a Weekly Magazine. We have enough back-up support for all your communication needs.”
Their main service may be to publicize but their visions and reach extends much farther, Vinit says “Every 4 years we have added 1 more line into our company or a subsidiary. 2010, we plan to go into the optical trade. (Glasses and lenses)”
Vinit had but one desire and that was to make a difference without cowing down before anyone. He says he chose entrepreneurship “To be my own boss & make better money at the same time providing expertise to the people who have an Eye for opportunity.”
His biggest battle till date has been one where he eventually triumphed over insurmountable odds. Vinit had chosen to take up “Marketing Cement in a seller's market and they won with deft strategy and smart work. Today he says “PINNACLE manages to sell 35000 tons / month now...with the largest Stocking network. A network built on trust & respect.”
He has learnt his money lessons the hard way and recalls what bought this about saying “Credit given to the Market & then Bad debt recovery.”
With the “Media rights for outdoor advertising” in their arsenal, Vinit and Pinnacle have lived upto their name and have surged forward in style.
Vinit professes his love and dedication to Entrepreneurship saying “Despite rollercoaster rides...i am happy & buckled as PINNACLE rides on few different rides....when one goes UP the other maybe DOWN.”
He believes that the race is not to the strong or the swift, but to the one who never gives up. He reiterates this saying “It does not take great People to do great things, just those who are greatly dedicated to doing them.”
His two decades of entrepreneurship have taught him the kind of wisdom that only one who has experienced it all possesses. Vinit carries on with his pursuit of success with the simple but astute advice “work is worship & stay focused”
YourStory wishes Pinnacle and Vinit Ganjwala many more decades in the industry, and hopes they continue living upto their name.