India Value Fund presents VC Circle “CONSUMER INVESTMENT SUMMIT” in Mumbai

Thursday February 18, 2010,

7 min Read

* The VC Circle summit “INDULGE INDIA” for the PE/VC industry is presented by India Value Fund and will be held in Mumbai on 24th February 2010 at the ITC Grant Central Hotel

* The summit aims at leveraging the consumption story of India

Mumbai, 18 February, 2010: India Value Fund will be presenting the VC Circle consumer investment summit “INDULGE INDIA” in Mumbai to bring together entrepreneurs and the investing community on a common platform to leverage the Indian consumption story and discuss which areas of the Indian consumption story are most attractive. The day-long conference will feature over two dozen speakers and will capture defining trends of the Indian consumption story, as it continues to evolve.

This conference comes at a poignant point in Indian business history. Today, in India, new consumption patterns are driving new consumer brands. Analysis of the deal data from VCC Edge, a financial research platform from VCCircle, shows that investor interest is very high in brands in apparel, retail, hospitality, OTC drugs and lifestyle-driven products and services. And, pureplay FMCG brands lean towards M&A play given their attractiveness to strategic investors.

Also, though lifestyle consumption is throwing up new-age service brands, it is still product brands that are at the heart of traditional businesses. Urban consumption is relatively skewed towards lifestyle and that's where the early stage growth capital is headed. But, growth in traditional FMCG and retail remains intact given India's wide base of pyramid. A lot of strategic money and late stage/buyout funds are chasing this end. Thus, there are immense opportunities for investors in domestic consumption and INDULGE INDIA aims to capture and discuss these opportunities with some of India’s finest business minds.

Commenting on the association, Mr. George Thomas, Partner, India Value Fund said, “IVF is delighted to be associated with this insightful summit in Mumbai. This summit brings together some of the greatest business minds of India to throw light on the scope of investment in various brands with India’s ever evolving consumption story. “

He added, “India is on the brink of a major consumer revolution. There is major demand for varied products and services in both rural and urban India, which is compelling the investment world to stay tuned into India. New consumption patterns are driving new consumer brands. Thus, this day-long conference will feature distinguished speakers comprising brand gurus, investment pros etc. to capture the defining trends of the Indian consumption story, as it continues to evolve.”

Furthermore, Mr Siddharth Bafna, Partner and head of the Corporate Finance & Transaction Services Practice, Lodha & Co said, “Besides the consumer goods space, which is clearly taking off, there are so many interesting consumer service brand stories out there today that have been investment worthy. Take the online ticketing business, the taxi companies, restaurants, etc. and you will find that there are altogether new categories being created which require nurturing from the investment community.

As incomes increase and spending power of the average Indian explodes, the importance of building strong, durable brand franchises will become a necessity to be able to successfully compete for mind and wallet share. Indian organisations will need to step up to the plate and invest heavily to compete with global brands, both in terms of establishing strong brand equity as well as building innovative business models to reach out and be relevant to an ever wider section of the consumer base.

This forum can provide a great platform to debate and identify patterns which are more likely to succeed in the marketplace, allowing both the investing and operating communities to better understand how the retail consumer will drive the next trillion dollars in GDP, and position themselves to hitch the best seats on the bus. “

Mr Sahad PV, Founder & Editor, VCCircle said, The consumption theme is undeniably a favourite with the alternative asset class and corporate M&A hunters driven by the Indian GDP story and the vast and muti-layered domestic market. We believe that deal activity will continue to chase the Indian consumer and that the VC/PE community will further gravitate towards potential investee companies, who directly touch consumers. If we take just three segments, say apparel, retail and F&B, of the entire consumer pie, there have been nearly 100 VC/PE deals leading to investments of $752 million so far. There are at least two dozen sectors which have a direct connect with the consumption story. We are really talking billions of dollars going after this sector.

There will be several panelists at the forum from an ecosystem of brand gurus, investment pros, FMCG czars and today’s Davids (challenger brands). Some of them are: Mr. Sumir Chadha - MD, Sequoia Capital India, Vishakha Mulye - MD & CEO, ICICI Venture, Mr. Darshan Mehta - CEO, Reliance Brands Ltd, George Thomas - Partner, India Value Fund Advisors, V S S Mani - Founder & MD, Just Dial Pvt Ltd, Rajesh Puri - CEO, Meru Cab Company, Bharat Banka - MD, Aditya Birla Private Equity Fund, Deep Kalra - Founder and CEO,, Ved Prakash Arya - MD & CEO, Milestone Capital Advisors etc.

Notes to Editors

The topics of discussion include:

  • The Great Indian Consumer: Myth or Reality
  • The Mofussil Story
  • New-Age Brands
  • Luxury & Mass Market Brands: A Look At Indian Consumer Pie
  • The Economics Of Deals

About India Value Fund

India Value Fund Advisors (‘IVFA’) is a firm which partners with entrepreneurs and management teams to build valuable, enduring and socially responsible businesses to generate immense wealth for all stakeholders.

IVFA was established in 1999 and is one of the most experienced private equity fund managers in India. IVFA manages ~ $1.4 billion in capital across four funds.

IVFA’s investment strategy is to “Buy and Build” or “Invest and Build” businesses. Under “Buy and Build” model, IVFA acquires majority equity stakes and works closely with management teams and entrepreneurs to migrate the business from medium to large size and take it to leadership position. Under “Invest and Build” model, IVFA acquires significant minority equity stakes and effectively supports entrepreneurs in building great businesses

An in-house business management team supports IVFA’s unique value creation approach of partnering with portfolio companies to build great businesses. The business management team provides deep management & operating experience, access to best-in-class processes & systems and a network of service providers to portfolio companies

IVFA invests across a diverse range of industries such as Media & Entertainment, Healthcare, Logistics, Supply Chain & Retailing, Infrastructure Services, Education and Clean Energy

For more information visit the IVF website at

About Lodha & Co

Lodha & Co. was set up in 1941 and has offices all over India. The firm provides professional services to a large number of corporate clients, central banks, banks, insurance companies, public sector corporations etc. both in India and Internationally.

The firm has 16 partners and is supported by a well experienced team which include Chartered Accountants, Management Graduates, Company Secretaries, Cost Accountants etc. A strong team of professionals from various fields support the Partners. Each team has developed specialized knowledge in their respective area of functioning.

About VC Circle

VC Circle is a fast growing news website tracking India’s deal economy - venture capital, private equity, investment banking, mergers, acquisitions, corporate law, and entrepreneurship. It is owned by Mosaic Media Ventures Pvt Ltd, a Delhi-based company. VC Circle strives to make the lives of busy executives and entrepreneurs easier by providing relevant information and analysis in a short and crispy manner 24/7. VC Circle caters to the information needs of investors of all hues, deal makers, corporate CFOs, and entrepreneurs, who are looking for news, analysis and insights into India’s growing deal economy.

For further information, please contact

Rhea D’Souza/Neha Manucha

+91 9820123887/+91 9890192459

[email protected]/[email protected]

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