Galvanizes Twitter Community to Raise Money and Awareness for Concern Worldwide
New Delhi, March 22, 2010 – On March 25, 2010, Delhi is gearing up to make its first ever “Twestival” a grand celebration of its culture and community spirit. Delhi is ready to show the world that it has more than just politics and history with Twestival Delhi – Rock Concert, Stand-Up Comedy act and Party too!
The stars of the evening performing at the concert will be the progressive - glam funk Indian underground band – Five8. Organized at the Café Morrison in South Extension Part-II Market, New Delhi from 6pm, Twestival Delhi will see Twitter users of Delhi coming together to raise funds for the underprivileged across the globe with the help of Concern Worldwide.
Twestival is happening in more than 175 cities around the world, thousands of people will demonstrate social media’s power for social good through the second annual Twestival. The global event is a worldwide fundraising initiative that uses social media, particularly Twitter, to focus participants’ talent and resources to benefit one cause for one day.
All proceeds generated from the 2010 Twestival will support education and be donated to Concern Worldwide, a non-governmental, international, humanitarian organization that since 1968 has dedicated itself to reducing suffering and eliminating poverty.
Seven cities in India are participating in the second global Twestival - Bangalore, Chennai, Cochin, Delhi, Goa, Kolkata, and Mumbai. Each of these cities will host particular events and fundraise for Concern. Concern Worldwide has been in operation in India from 1999 with headquarters at Bhubaneswar. Concern’s work in India is focused in the state of Orissa, one of the poorest states in the country. They also work for national level emergency relief in other states.
In 2009, Twestival India was able to raise over INR 90,000 for the nonprofits supported. Considering the ever increasing number of Indians taking to the social media platform Twitter, we expect to more than double this amount in 2010.
“The most special thing about Twestival,” said Vaijayanthi KM, Regional Coordinator for India, “apart from the nonprofit we support is the way we work. Twestival is 100% volunteer driven. All of us working for Twestival in India, and elsewhere too, are working professionals who believe they can use their free time for a global cause like this.”
“Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world,” said Amanda Rose, founder of Twestival. “There is no shortage of people who are passionate and want to help.
The challenge is coordination, not participation. By using social media platforms such as Twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative. At last year’s Twestival, more than 1,000 volunteers and 10,000 donors raised more than $250,000 to provide clean and safe drinking water for more than 17,000 people. We know this works—and we’re excited to make it work for every child in the world that deserves an education.”
Delhi Twestival 2010 is privileged to work with social conscious brands such as Intel India and HP Imaging & Printing Group, Text 100 (our official PR partner) and others who have come forward to help us make this a successful event.
Twestival will happen on the 25th of March. More details about each of the city’s special events will be available at these links:
Visit www.twestival.com for complete information on Twestival 2010, including information on how to donate, get involved and stage an event, as well as in-depth information about Concern Worldwide and how Twestival donations will help those in need.