eToursCRS ties up with Kale for providing services through RAINBOWTM platform

RAINBOWTM helps TMCs operate & distribute multi product inventory and

automate & streamline operations

Mumbai, 23 March 2010: Kale Consultants, the leading solutions provider to

Airline, Airport, Logistics and Travel (AALT) industry, today announced that

it has entered into a partnership with the leading travel company eToursCRS,

wherein the contents on eToursCRS will be distributed through Kale's

RAINBOWTM platform.

RAINBOWTM is an end-to-end integrated travel platform which helps travel management companies to operate and distribute multi product inventory and automate & streamline operations based on industry best practices. The system caters to various business models of Corporate and Leisure Travel and provides multiple distribution interfaces for direct customers (B2C or corporate), business partners (B2B) and in-house travel consultants.

As per the memorandum of understanding (MoU) signed between the parties,

this relationship will enable a direct connect between eToursCRS interface

and RAINBOWTM platform. This distribution arrangement will be in addition to

the existing mediums of eToursCRS. Commercials and other associated aspects

will be managed by eToursCRS directly with the customers.

Speaking on the occasion, Mr. Yogesh Rathi, CEO, eToursCRS said, "We have

recently taken our relationship with Kale a step further by enabling a

direct connect between eToursCRS interface and RAINBOWTM. We are sure that

RAINBOWTM has a bright future ahead."

Mr. Sumeet Nadkar, Head-Travel SBU, Kale Consultants Ltd said, "We are

delighted to work with eToursCRS. While this partnership will help eToursCRS

promote their service offerings through our best-in-class travel platform

RAINBOWTM, our customers, existing and prospective, will find this a good

value add to our product offerings."

About eToursCRS:

eToursCRS is the first Indian non air travel CRS platform which facilitates

hotels, car rental companies and holiday package providers to distribute

their inventory in real time across the globe through travel retailers,

distribution affiliates and EDS channels.

eToursCRS offers the most comprehensive non-air inventory of Indian travel products which includes inventory of 1,800 validated hotels at more than 300 destinations in India ranging from 3 star to 5 star deluxe, car rental inventory at 72 Indian airports for transfers and multiple city service. eToursCRS also offers

inventory of 1,000 attractive leisure programs covering 300 destinations of

India.

Visit us at www.etourscrs.com

About Kale Consultants Limited:

Kale Consultants Limited is a leading solutions provider to the global

Airline, Airport, Logistics and Travel (AALT) industry. Committed to

innovation and excellence, Kale delivers world-class software products,

technology, managed process, hosting and consulting services. Kale employs

over 1600 talented professionals who focus on delivering quality service to

over 120 satisfied customers across 30 countries.

Kale's Industry Solutions are driven by active partnerships with industry

bodies and customers, and unparalleled domain knowledge. Kale's Customised

Approach in deploying these solutions supports clients with best fit

solutions to match to their requirements.

Visit us at www.kaleconsultants.com