Maverick Franchise Brands launches India Franchise Rankings 2010

Mumbai, India 2nd March 2010: With an aim to encourage and promote best practices in franchising in India, Maverick Franchise Ventures (MFV India) announced the launch of the first-of-its kind 'India Franchise Rankings 2010'- awards to honour the achievements and the entrepreneurial spirit of Indian franchisors. India Franchise Rankings 2010 is an annual exercise aimed at encouraging franchise companies.

Despite there being several initiatives to award franchise brands, none of them have the a clear methodology on the basis of which they are ranked. The current awards gauge franchise recruitment progress and is where number and expansion driven, leaving behind a lot of more important parameters, no. of franchisee locations closed, franchisee profitability and success ratios.

The franchisee - entrepreneur of today complements the core Indian values of respect, freedom and hard work. Franchising shapes the lives of 85,000 Plus Franchisees across India, these franchisee - entrepreneurs transform and mould the franchise system and spreads the same entrepreneurial idea, within their family.

Considering the undividable association of celebration and entrepreneurship, MFV India decided to salute these 'solid gold franchisors' and acknowledge their contribution to the Indian Economy.

Speaking on this occasion, Dhawal Shah, Founder of MFV India said, that, 'We are pleased to launch the inaugural India Franchise Rankings 2010. Today's franchisees and businessmen are always on the lookout for franchise and business opportunities, but are not aware of various companies. With our propreitory index, we have developed a methodology for evaluating and assessing India's leading franchise companies'.

Silvio Zannoni, one of the investors in Maverick Franchise Ventures, on this occasion said that, 'Our Partnership with Way2Franchise.com has been quite successful in helping us launch unique-first initiatives like the India Franchise Rankings, Similar to our online franchise portal in Italy, we will definitely see us increase our market share in India as well.

Since, November 2009, the MFV India Team has been constantly examining franchisors and confidentially surveying franchisees. Participation in the franchisee’s surveys is anonymous; franchisees receive codes for confidentiality. Some of them, that prefer to speak over the telephone are not asked for their identity or location. Here is how we compile this mega-list--the first, best and most comprehensive franchise ranking in India. The process began in November 2009, when we asked franchisors to participate in this year's survey. Each submission was vetted before being entered for data analysis, with 164 companies making the first cut. Of those, the top 100 companies made the Franchise 100 ranking, based on franchisee satisfaction and profitability.

Geetanjali Mehlwal, a legal expert and an experienced franchise veteran said that, 'India Franchise Rankings is a much needed initiative that will benefit everyone in the franchise industry in India as well as provide foreign franchisors with a fair idea about the performance of the Indian franchise industry'

All companies, regardless of size, are judged by the same criteria: objective, quantifiable measures of a franchise operation. The most important factors include financial strength and stability, growth rate and size of the system. We also consider the number of years a company has been in business and the length of time it's been franchising, start-up costs, percentage of terminations, and whether the company provides financing.

All the factors are plugged into our proprietary methodology, with each eligible company receiving a cumulative score. The 100 franchises with the highest cumulative scores become the India Franchise 100. Remember that the India Franchise 100 is not intended to endorse, advertise or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. MFV India stresses that you should always conduct your own independent investigation before investing money in a franchise.

For the complete list go to the next page

The winners of the inaugural annual India Franchise Rankings 2010 Competition honoring excellence in franchising are:

1             Raymonds

2             Angel

3             Subway

4             Eurokids

5             NIIT

6             Helen O Grady

7             Siyarams

8             Aptech Computer Education

9             Coffee Day Xpress

10          Reliance Money

11          Koutons

12          Career Launcher

13          TIME

14          Motilal Oswal

15          Institute of Management Studies

16          Spykar Jeans

17          Max Mind Abacus

18          Kwality Walls

19          Bachpan Play School

20          Levis

21          ICICI Securities

22          Animaster

23          N Power

24          The Apollo Clinic

25          VETA

26          Jawed Habib Hair Xpreso

27          Podar Happy Kids

28          Golds Gym

29          Cartridge World

30          Easy Bill

31          Sharekhan

32          Suvidha

33          Academy Of Broadcasting

34          Flair English

35          India Infoline

36          Karrox

37          Snap Fitness

38          Srinathjis

39          Way2Wealth

40          Abacus Mental Mathematics Academy

41          US Dollar Store

42          Texas Chicken

43          US Pizza

44          K Lounge

45          Sykes and Ray Equities

46          Fashion and I

47          Sarva Jal

48          The Loot Store

49          VLCC

50          Institute of Computer Accountants

For the next 50 brands go to the next page

51 English Express

52          Sykes and Ray Equities

53          Remax

54          Go Chaatz

55          iPlayiLearn

56          LJ Hooker

57          Avalon

58          Ace Tours and Travels

59          Clipso beauty School

60          Jumbo King Foods

61          Desk to Desk Couriers (DTDC)

62          Belmonte Apparel (S. Kumars)

63          Animation Traning School (ANTS)

64          Oxford Book Store

65          Zapak Gameplex

66          Time Zone India

67          Frameboxx

68          Castol Bike Zone

69          Tanclean

70          SVK Institute of Management

71          Pizza Corner

72          Re-Feel

73          Jetking Infotrain

74          Ideal Play Abacus (IPA)

75          Comfort Securities

76          Sagar Ratna

77          Sykes and Ray Equities

78          Mahindra First Choice

79          Zee Institute of Creative Arts

80          Russell's Institute of English

81          Geetanjali Group

82          Dandy Collection

83          Adidas

84          Kaati Zone

85          Gini and Jony

86          Kidzee

87          REBI

88          Baskin Robbins

89          Java Green

90          Slice of Italy

91          ABC Montessori

92          Western Union Money Transfer

93          Multi Utility Solutions

94          Appin Knowledge Solutions

95          Talwalkar's Gyms

96          Ventura Securities

97          Reebok

98          Sharkey's Cuts for Kids

99          Tropical Sno

100        Vichare Couriers

Learn more about the methodology applied in the next page

India Franchise Rankings 2010: Methodology

At the moment, in India, there are a couple of organisations that conduct awards, but not to the level of accuracy or authenticity that we would like, so we decided since, we are connected with over 3000 franchisees in India, through our sites, Way2Franchise.com and FranchiseExpo.in, why not publish the rankings of India’s Top 100 Franchise Opportunities. This was in principle with our objective of setting up Way2Franchise.com Corp., which is to essentially assist franchisees, make an informed wise decision.

Since, November 2009, the Way2Franchise.com Team has been constantly examining franchisors and confidentially surveying franchisees. Participation in the franchisee’s surveys is anonymous; franchisees receive codes for confidentiality. Some of them, that prefer to speak over the telephone are not asked for their identity or location.

Here is how we compile this mega-list--the first, best and most comprehensive franchise ranking in India. The process began in November 2009, when we asked franchisors to participate in this year's survey. Each submission was vetted before being entered for data analysis, with 164 companies making the first cut. Of those, the top 100 companies made the Franchise 100 ranking, based on franchisee satisfaction and profitability.

All companies, regardless of size, are judged by the same criteria: objective, quantifiable measures of a franchise operation. The most important factors include financial strength and stability, growth rate and size of the system. We also consider the number of years a company has been in business and the length of time it's been franchising, start-up costs, percentage of terminations, and whether the company provides financing.

All the factors are plugged into our proprietary methodology, with each eligible company receiving a cumulative score. The 100 franchises with the highest cumulative scores become the Franchise 100.

Remember that the Franchise 100 is not intended to endorse, advertise or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Way2Franchise stresses that you should always conduct your own independent investigation before investing money in a franchise.

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