Independent Research Firm and InnoCentive Host Open Innovation Webinar

Attendees Learn How to Overcome Innovation Management and Measurement Challenges

WHAT:

InnoCentive, Inc., the world leader in open innovation, and Forrester Research will host a Web event titled "Improving the Management and Measurement of Innovation."

During this Webinar, Forrester Senior Analyst Chris Andrews will discuss why innovation is essential to the health of your organization and provide strategic advice on the following topics:

• How to measure your innovation efforts based on your objectives.
• Why the management and measurement of innovation is still so elusive.
• What innovation means today.

All attendees will receive free access to a new Forrester Consulting report titled, "The Total Economic Impact of InnoCentive's Enterprise Solution: Challenges, InnoCentive@Work, and ONRAMP."

WHO:

Chris Andrews, senior analyst at Forrester Research, serves sourcing and vendor management professionals with research focused on how organizations can identify, integrate, and manage new, disruptive technologies. He writes about which new technology companies are noteworthy for the IT buyer -- and provides frameworks for evaluating the risk, costs, and business value of working with these players. His work also focuses on how the most innovative technology vendors facilitate innovation for their clients.

This Webinar will be moderated by InnoCentive CEO Dwayne Spradlin.

WHEN:

Wednesday, April 28, 2010 at 11:00 am ET; Event is 45 minutes followed by a Q&A

Registration:

https://innocentiveevents.webex.com/mw0306lb/mywebex/default.do?siteurl=innocentiveevents&service=6

* A recording of this Webinar will be available to all registered after the live event (click link above to access.)

About InnoCentive, Inc.

Since 2001, InnoCentive has helped corporate, government, and non-profit organizations to better innovate through crowdsourcing, strategic consulting services and internal Software-as-a-Service offerings. The company built the first global Web community for open innovation where organizations or "Seekers" submit complex problems or "Challenges" for resolution to a "Solver" community of more than 200,000 engineers, scientists, inventors, business professionals, and research organizations in more than 200 countries. Prizes for winning solutions are financial awards up to US $1,000,000. Committed to unleashing diverse thinking, InnoCentive continues to introduce new products and services exemplifying a new corporate model where return to investors and individual passion go hand in hand with solving mankind's most pressing problems. http://www.innocentive.com/