- An Inspiring Journey Back To Nature-
Mumbai, 26 May 2010: Birla Lifesciences the latest venture by the Yash Birla Group, launched Rebirth, a store that encompasses a total wellness experience in Mumbai at Phoenix Mills, Lower Parel.
The Rebirth Store is a new and exclusive concept in luxurious shopping. The store is designed in complete white with a honey comb structure at the entrance. This structure represents nature and the color white signifies all things pure.
Step into Rebirth and be prepared to take a journey through nature. The wellness experience offered includes a holistic range of products and services derived from natural extracts and active ingredients.
Chant offers men, women and babies a range of personal and skin care products. . The higher potency of these active ingredients assures maximum efficacy, which in turn exhibits enhanced benefiting results.
NUTRINEXT is a range mouthwatering sugarless cookies and muffins to tame those dieters with a sweet tooth.
Birlaveda contains a very wide range of 53 over-the-counter and ethical ayurvedic products developed for the first time in India with unique and innovative dosage formats which are highly convenient and fast acting. Entire product range covers 16 Therapeutic segments. These products contain no poisonous heavy metal traces or objectionable synthetic additives and are completely free from microbial contamination. All Birlaveda products are carefully manufactured under GMP guidelines, using standardized, potent and active herbal extracts.
Strict Quality control methods are adopted and monitored to ensure standardized, safe and effective phytomedicines
The ‘Rebirth spa' offers an array of personalized therapies and authentic reflexology treatments. While performing the reflexology on the client, the therapist understands the pressure points and educates the client on the health related to each point.
Just like a mother care for her young, Rebirth takes care of its' customers by providing personalised service by trained experts who guide the shopper into selecting the products for her/his lifestyle requirements. Every effort has been taken to ensure that the shopping experience is as impeccable, effective and long lasting as the products.
"When health & wellness become your precedence, there is no one better to fall back upon than nature. We aim to make Rebirth a one-stop solution to all health and wellness vexes by offerings of authentic products that invigorate your mind, body and soul." states Mr. Yash Birla, Chairman Yash Birla Group.
The company plans to open 47 stores nationally by end of 2010. The various brands of Birla Lifesciences will also be available across chemists and Lifestyle stores in the country and Ethical products will be prescribed by the Leading Doctors.