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Titan strengthens its focus in Kids segment

Team YS
13th May 2010
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Mumbai, May 12, 2010: In sync with its vision to address the requirements of all customer segments, Titan, the leader in the Indian watch industry, today announced its strategy to strengthen its kid's brand, Zoop. Piloted in 6 cities in 2008, Zoop will now be made available in 1200 outlets across 140 cities in India. Zoop offers as many as 70 styles for boys and girls and is very affordably priced from Rs. 350/- to Rs. 900/-.

Zoop watches are designed keeping the little consumers in mind and taking into account their point of view on what they want in a watch as opposed to an adult's view on kid's watches. The creative and fun designs of the Zoop watches - are the outcome of an extensive consumer research study that revealed the deep-rooted need in today's children to stand out and command attention. Each watch from Zoop caters to this desire and fits well with the brand proposition of "Be a star".

The girls watches are a plethora of candy colors and summer flowers making it a must have style accessory for the young lady. Whereas, the watches for boys are inspired by the nautical colors and sail elements making it an exciting watch. It is also a new facet of brand Titan's brand philosophy of "Be More".

Talking about the evolution of the kids brand Zoop, Ms. Shyamala Ramanan, Sr. Marketing Manager, Titan Watches said, "We strongly believe that launching of Zoop has been a significant move for Titan. Brand Titan has already made its place in the heart of all adults and Zoop will help us create recall of our brand amongst kids below the age of 12 years. Every Zoop watch is designed keeping in mind the playfulness, vivid imagination and the cool attitude that today's children exhibit."

We have received an overwhelming response from the limited markets we were present in. Now we are expanding our reach to 1200 outlets." she added.

Speaking about Zoop, Ms Maria Goretti, Bollywood actress and celebrity mom said, "I am truly impressed to see the Zoop watches from Titan. As a responsible parent, I feel it is important to inculcate the concept of time telling and time keeping in a fun and exciting way. I would love to buy a Zoop watch for my kid."

Zoop from Titan is created for the new generation kids who go beyond the obvious. It reflects their style, attitude and unique personal identities. Features like dual time, countdown timer, 50-year calendar, compass, stopwatch alarm, and EL Backlight are present in the digital collection to attract gizmo loving kids. The analog collection portrays floral motifs, disc second hand, luminescent dials and other interesting features. The packaging of these watches is also very attractive and specially designed to appeal to kids.

To capture a larger audience, Zoop will soon be airing its TVC, which is the first TVC in the kids watch segment. The brand is taking a 360 degree marketing approach with TVC, print ads, outdoor campaigns and BTL activities.

The TVC is about a cool 8 year old kid who outsmarts his older brother to retrieve his favorite Zoop watch from him.

Each Zoop watch comes with a warranty of one year and the materials used in manufacturing these watches are child friendly and ensure maximum safety.

About Titan Industries Limited:

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Today Titan Industries is India's leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.

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