Komli Media Acquires PostClick, Australia’s Leading Site Representation Firm
Charts Aggressive Growth Across Asia Pacific
Mumbai, India – Thursday, June 10, 2010 - Komli Media, India’s largest and most successful digital media network platform, announced today that it has acquired PostClick, Australia’s leading premium website representation firm, to become the leading digital media network platform across Asia Pacific. Together, the company now reaches over 30 million monthly unique visitors across the region.
Founded in 2001 and headquartered in Sydney with offices across Melbourne and Singapore, PostClick exclusively represents Bloomberg and Hotfrog amongst other premium websites. It has built a strong reputation by partnering with various leading websites in Australia as well as bringing engaging brand solutions to advertisers and agencies.
Komli Media has built strong relationships and partners exclusively in India with top global publishers including Facebook, Expedia and Miniclip amongst others. The company is headquartered in Mumbai, India and has offices in New York, Toronto, Palo Alto and New Delhi.
"We are extremely excited to partner with PostClick to expand our presence in the Australian and South East Asian markets and bring Komli Media’s industry leading solutions to new advertiser and publisher partners,” said Amar Goel, Komli Media’s Founder and CEO.
The acquisition of PostClick will allow Komli Media to significantly accelerate the pace of innovation in digital advertising for its advertiser and publisher partners across several Asia Pacific markets. Together with PostClick, Komli Media will become Asia Pacific’s leading online media network platform with strong brand and performance products:
- Premium Brand Solutions – Starting with Komli Media’s exclusive representation of high quality publishers in India & Post Click’s in Australia, the company will now jointly address over 30 million of the most engaged and diverse audiences across Asia Pacific. Advertisers in the region stand to gain tremendously with access to these audiences as well as Komli’s suite of brand solutions including video, mobile and brand measurement. Publishers will be able to capture greater demand and improve monetization across their websites.
- Performance Marketing – Komli Media will also extend its industry leading performance optimization platform for marketers and publishers across Asia-Pacific. From search retargeting to dynamic optimization, advertisers will be able to target relevant messages to the right audience.
- Audience Measurement – India’s leading audience measurement platform, ViziSense (a Komli Media technology platform), has launched new products such as AdView providing the most sophisticated advertiser and publisher tracking of advertising spends in the region.
“Komli Media has been at the forefront of bringing leading solutions to the digital ecosystem and we are thrilled to be part of the Komli Media team,” said Andrew Lockwood, Founder and MD of PostClick. “We are confident that joining forces with Komli Media will help us deliver more value to our partners and grow our foot print across Australia and South East Asia.”
Prashant Mehta, COO of Komli Media added, “Our combined strength will allow us to accelerate our investment in our product and engineering teams and ensure we bring relevant solutions to our advertising and publishing partners to be successful.”
Andrew Lockwood will continue as Managing Director of PostClick and will continue to oversee the PostClick business. PostClick will operate as a division of Komli Media. PostClick was advised by Alister Coleman of A.G.Coleman & Co.
About Komli Media:
Komli Media is Asia Pacific’s leading digital media network platform. Its digital advertising technologies enable marketers to reach and acquire their audiences and publishers to maximize their revenues. Komli Media powers Asia Pacific’s leading ad network platform with solutions across performance marketing, social media, video advertising, audience targeting, rich media, online audience measurement and brand impact measurement. Headquartered in Mumbai, Komli Media is also present in New Delhi, New York, Palo Alto, Singapore, Sydney, Melbourne and Toronto.
Established in 2001, PostClick is Australia’s leading site representation firm, strategically positioned to offer media agencies and advertisers innovative, fully-optimised business solutions. PostClick services specialist mid-tail sectors across business, finance, news, lifestyle, and multi-cultural internet spaces. PostClick sites reach over 6 million monthly unique visitors and deliver over 70 million AU page impressions each month. PostClick is renowned as an industry leader offering site-specific, channel, run-of-network and bespoke offerings across more than 100 Australian and International websites. PostClick is a founding member of the new online advertising industry body IASH Australia, and has offices in Sydney, Melbourne and Singapore.