Kiran Nagarajuppa, Rajesh Agrawal, Founders, Reach 360

17th Dec 2010
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Reach 360 Founders

Kiran and Rajesh have one thing in common besides good chemistry as business partners, they both are technologists who love to dabble and build innovative tech solutions. So when they started Reach 360( a venture which provides technology solutions for Online and Mobile advertising) it was but natural that they decided to differentiate on the basis of technology innovations in advertising.  The duo believe that there is a lot of scope to innovate and create rich contextual advertisement both for online and for mobiles. Let us  hear from them on their venture Reach 360 and journey so far.Tell us about your venture Reach 360?

Reach360 is a focused technology solutions provider for executing online advertisement campaigns effectively. Reach360 enables businesses and advertisers to communicate with their customers online through rich media ads delivered and managed utilizing our proprietary technology platform. This is coupled with our marketing expertise and unique approach towards targeting and engaging specific audience across diverse verticals. Our platform efficiently manages geo-targeting, creative targeting, contextual targeting, click fraud management, frequency capping and other interesting features.

In a nutshell,our objective is to help business gain additional mileage through our value-added platform that has leading features compared to other technologies in this domain worldwide.

What clearly differentiates Reach 360?

Reach360 is in rich media ads space and our delivering technology is key differentiator. Most of the technologies available today need advertisers to spend a lot on high-end flash creatives; however, with our technology, they can use their existing creative to deliver in rich media formats. This not only saves cost but assists advertisers in overcoming technical barriers in making right decisions.

The research team is continuously working on incorporating new features to keep up with global trends in serving ads online. Over past few months, we have successfully added latest offerings to our portfolio that has benchmarked the way ads are served in the market. The new rich media features have potential to enhance the “customer’s willingness to buy” products and services by 230%, hence generating a significant return on investment for our advertisers.

This is possible due to extensive flexibility and scalability of our platform supported by deep technical expertise of core team and adaptability to changing market needs.

How do you plan to scale up your operations?

Our mid-term focus is to benefit business and advertisers across all verticals with our technology services in India. This is in line with our expanding platform and service portfolio. In longer run, we would open our services to other Asian and Western markets.

Reach 360 Founders

Is it boot strapped? Are you looking at raising capital in the near future? Yes, we are bootstrapped. We are currently seeking strategic partners who would accelerate our ongoing efforts with their expertise. Although as per our current plans we may not go for raising capital immediately, but we are open to options where it comes as a additional support as part of our strategic association.

Tell us about your team?

Our team at Reach360 is a blend of both worlds of technology and business of marketing. We (the founders, Rajesh and Kiran) have worked with leading technology companies at multiple locations worldwide and envisioned this platform quite early being tech savvies. We work with experienced mentors in the marketing space who advice us on current market needs.

What keeps you excited about this space?

The advertisement space is quite exciting in itself for one that it is dynamic and diverse. Having said that, there is a lot of scope for innovation and improvement in existing technologies in-turn presenting enormous opportunities to identify market needs and deliver appropriate solutions. We have set global benchmarks, which keep us on foot to continuously improvise on quality of platform while delivering on demanding customers.

Any initial challenge which you would like to share? How are you overcoming that?

Since we come from technical background, most of initial challenges came from developing the marketing expertise from ground zero. Nevertheless, it worked out in our favour in a way, that we got early market acceptance for our straightforward approach. Over a period of time, we networked with professionals to compliment our team. Further since we are a young company, we are working on creative models to work with professionals in this space where we could make use of their expertise at different roles in a flexible and cost effective way.

Straightforward and focused, that’s what defines Kiran and Rajesh’s entrepreneurial journey so far. We at YourStory, wish them all the best and hope to follow all the innovations coming from Reach360.

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