OPERA STATE OF MOBILE WEB REPORT FOR DECEMBER 2010 RELEASED

As we leave 2010 behind, it’s time to reflect on trends in mobile web behavior of Opera Mini users in India.

Snapshot of India Trends:

• The top 10 sites continued to be similar to 2009; Google and Orkut continue to lead this listDomains which deserve special mention in 2010 are:

o        Facebook finally overtook Orkut and is placed at #2 in the most visited domains since October 2010

o        YouTube and Vuclip also scaled up in ranking, implying increased usage of video content on mobile

o        Twitter which was not in the top 50 list at the end of 2009, is now standing tall at #16

o        Amazon, GSM Arena, FoneArena, Hungama and mp3hungama showed high growth in 2010

Opera Mini India Statistics for December 2010:

• Page-view growth since December 2009: 379.2 %Unique-user growth since December 2009: 280.6 %
• Data transfer growth since December 2009: 316.9 %
• Page-views per user: 427
• Data transferred per user (MB): 7
• Data transferred per page view (KB): 17

Top 10 sites in India (unique users) for December 2010

• google.comfacebook.com
• youtube.com (up from 4)
• orkut.com (down from 3)
• getjar.com
• zedge.net
• yahoo.com
• wikipedia.org (up from 9)
• songs.pk (down from 8)
• vuclip.com

Top handsets for December 2010

• Nokia 5130 XpressMusicNokia 2690
• Nokia 2700c
• Nokia 2730c
• Nokia 3110c
• Nokia 5233
• Nokia 7210c
• Nokia N70
• Nokia 6300
• Nokia X2

More results can be obtained in the report: http://www.opera.com/smw/2010/12/

Global Trends:

2010: Mobile shopping on the rise

With all the world’s e-commerce in their hands, mobile shoppers truly know how to use it from their phones.

Our stats show a clear increase in the number of visits to Amazon.com towards the end of the year, compared to earlier in 2010. Mobile shoppers focusing on getting the best deals increased their level of activity throughout the year, peaking at the traditional holidays.

The countries showing the clearest trend among the Opera Mini users were United States and Germany. Shoppers in these countries doubled their number of page views to Amazon.com towards the end of the year, as compared to the start of 2010. This Christmas was truly the season of the mobile shopper.

In India, Amazon.com stands tall at #17 in the most visited domains of 2010. It was not present in the top 50 most visited domains from India list in 2009. In the past one year, traffic towards Amazon.com by Indian Opera Mini users has increased by 150%.

The sharp increase of shopping over the last year increased even more at the end of the year, towards the traditional holiday shopping frenzy. This is especially visible in the daily number of visits to Amazon.com during the U.S. shopping weekend starting with “Black Friday” and ending with “Cyber Monday”. In both monthly and daily numbers, the increase is significant and shows the willingness to shop and browse online stores even on the go.

An illustrated view of the growth curve is available here: http://www.opera.com/media/press/2010/smw_amazon_shopping.png

What we say: “It is not hard to imagine the benefits of the full Web right at your fingertips when shopping in a crowded store,” said Jon von Tetzchner, Co-founder, Opera Software “'Is this TV on sale really a good offer, or can I get a better deal online? What are people saying on the Web about the advantages of this computer model compared to the more expensive one?' Full access to the Web via Opera Mini--even under difficult conditions such as crowded cellular networks--puts power back in the hands of the consumers.”

Opera Mini Global Statistics:

In December 2010, Opera Mini had over 85.5 million users, a 6.8% increase from November 2010. Since December 2009, the number of unique users has increased 84.7%.

Opera Mini users viewed over 46.7 billion pages in December 2010. Since November, page views have gone up 4.6%.

Since December 2009, page views have increased 125.5%. If this data were uncompressed, Opera Mini users would have viewed over 6.5 petabytes of data in December.

Shoppers are returning to the mobile Web after a long decline. In March 2010, Opera Mini users reversed the downward trend shopping sites have seen in the later years, and usage spikes are easily seen on the big shopping days of the year.

More results can be obtained in the report: http://www.opera.com/smw/2010/12/

About Opera Software ASA

Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.

About Opera State of the Mobile Web Reports:

Every month Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. We publish these findings as the State of the Mobile Web. Each report provides the most frequently visited sites, key data metrics from Opera Mini and a snapshot of a specific trend chosen by the analysis team that month. To read more about report methodology, visit   http://www.opera.com/smw

( This is a press release )