Report

Asia Pacific mobile ad impressions increase by 4.3 billion in 90 days: InMobi

Team YS
15th Mar 2011
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  • Android impressions nearly quadruple to 5% market share
  • Apple iPhone remains dominant device with 11% of all impressions in Asia Pacific

InMobi, the world’s largest independent mobile ad network, today revealed its January 2011 Mobile Insights Report – Global Edition, reporting robust growth in mobile phone and data usage in the Asia Pacific region. The largest global monthly report of its kind unveils that consumers are rapidly transitioning to smart mobile devices as a primary means of consuming digital content.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”

Key Asia Pacific findings include:

  • The Asia Pacific market grew by 4.3 billion impressions in just 90 days
  • Smartphones represented 23% of all mobile ad impressions in the Asia Pacific region in January 2011

o   Overall growth in the market shows smartphones (+69% growth) outpacing advanced phones (+27% growth)

o   Smartphone impressions increased by over 1.5 billion monthly impressions since October 2010

  • Android (+3.4 share points) and iPhone OS (+1.4 share points) both continue to capture market share

o   Android is growing at a significantly faster pace with a market share of 5%

o   The Apple iPhone continues to be the single most dominant device in the region with 11% share of all impressions in Asia Pacific

Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “Increasing mobile usage and smartphone penetration will continue to drive the explosive growth in the Asia Pacific mobile advertising market. In just 90 days, the Asia pacific region grew by 4.3 billion monthly impressions, which are more impressions than the entire European region. Nowhere is mobile established as more of a mass-market medium than in the Asia Pacific, highlighting the region’s importance in the global mobile ecosystem.”

Globally, the total number of mobile advertising impressions grew by a record 31%, driven by the skyrocketing number of smartphone impressions which increased by 5.8 billion during the period.

The Android platform experienced the most aggressive growth in the smartphone category, with a significant market increase from 4.8% to 13.5%, a point change of +8.6. The Android platform now boasts well over four billion monthly impressions. iPhone OS also continues to grow, but at a slower rate, with share gains +1.7 pts.

Global OS Share January 2011

OS

Impressions

% share

Point change

Nokia OS

6,375,132,832

20.2

+1.1

Symbian OS

5,762,771,675

18.2

+2.2

iPhone OS

5,030,670,411

15.9

+1.7

Android

4,259,258,148

13.5

+8.6

RIM OS

1,357,942,256

4.3

+0.7

Others

8,828,658,467

27.9

-14.3

InMobi has created a full report on global behavior for the period October 2010 to January 2011. It is available for download here:www.inmobi.com/research.

InMobi Mobile Insights Report is sourced from the latest global data and provides mobile advertising insights on six continents from over 200 countries. InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program leveraging consumer surveys via mobile devices and data sourced from our mobile ad network.

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on four continents we provide advertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing fast and we now deliver the unprecedented ability to reach 200 million consumers, in over 125 countries, through more than 31.5 billion mobile ad impressions monthly. We recently were selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore.

To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog

For more information on our Advertiser ROI Tracking please visit: http://www.inmobi.com/advertiser/analytics/

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