Edelman Launches BlogLevel and TweetLevel - Tools for Navigating Influence

Edelman, the world’s leading PR firm, today launched BlogLevel and version 2.0 of TweetLevel, free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. TweetLevel finds the influencers on Twitter, and BlogLevel does the same in the blogosphere.The new tools build on the original TweetLevel which MTV used to select its first “Twitter Jockey,” dubbed one of the top Twitter moments of 2010. www.tweetlevel.com | www.bloglevel.com

How They Work

Using a specially developed algorithm, TweetLevel and BlogLevel track bloggers and tweeters in any language and in any country, and score them according to their influence, using 40 distinct metrics. People who rank highest are those who create unique ideas that are then amplified, and those who engage with their followers by providing informative and relevant content.

“Social Media is not only about popularity. Factors like engagement and trust play an equally important role. Through our proprietary tools like BlogLevel and TweetLevel, we can better guide our clients on identifying the leading online influencers for their brand and measure the effectiveness of online campaigns,” said Robert Holdheim, Managing Director, Edelman India. He added that although the tools were primarily developed for internal use, the algorithm and tools are being made widely available because the broader application for communicators is clear, and that Edelman welcomes a crowd-sourced approach to the tools’ evolution over time.

Amit Agarwal, one of India’s best known bloggers and whose curated list was used to arrive at the top bloggers list through BlogLevel, said while commenting on BlogLevel, “The world has 100+ million blogs and it is thus becoming increasingly difficult for anyone to pick the good ones around their topics of interest. A tool like BlogLevel, which assigns trust and influence scores to blogs using its own formula, can help you quickly narrow down that list”

Already, BlogLevel and TweetLevel have been beta-tested by more than 400 people (including university professors, industry analysts, marketing professionals, journalists and brand marketers), who have used the tools to track:

• the most relevant and influential users on various topics
• the amount of buzz and noise around a specific area
• the dialogues people are having and the links they’re sharing
• what any given tweeter or blogger is discussing, influencing and being influenced by